Five Vital LinkedIn Steps for CEOs to Take

Vital LinkedIn Steps

Vital LinkedIn StepsLinkedIn is a really vital sales and marketing tool that you're probably not using to its fullest potential. Or, maybe you're not using it at all – and that would be a mistake. If you run any kind of hosting company, you will need to have an online presence, and that means signing up for a LinkedIn account.

Not sure what to do after you sign up? Take a look at these LinkedIn for SEOs and business vital steps.

Five Vital LinkedIn Steps to Take

1. Fill out your profile completely. LinkedIn offers a nice and simple way to add details to your profile. Make sure to go through and write concise synopses about your past jobs, what you're good at, and describe who you are in a nutshell. But, don't make the mistake of copying and pasting your resume – people aren't looking for bullet points.

2. Do add some clips. I love LinkedIn's new clip feature. You can add clips from publications, links, logos, and all kinds of other great stuff now, and that makes a profile even better.

3. Don't set up and forget it. There's a reason why the word “social” is included before the word “network.” You have to talk to people, post updates, and let the world know that you exist. Be active!

4. Don't start spamming people. LinkedIn will warn you not to request connections with people you don't know. After your requests have been rejected a few times, the site will cut you. That means that all your hard work will be gone. You don't want that to happen, so play nicely.

5. Add entertainment. People love to see videos, infographics, and anything that entertains. Make it happen. Add some videos, some charts, colors, and anything else that will catch attention.

Other Helpful Tips

Even though its a social network, LinkedIn still provides users with a great way to add contacts and spread the word about a new venture. Keep in mind that you represent your company when you go social, so don't post anything that doesn't jive with your company ethics.

Otherwise, the LinkedIn world is your playground. Get out there, fill out your profile completely, and let everyone know what you do. If you think about it, you already know hundreds of people, why not connect to those people and see who they know?

Do you use LinkedIn? Have some tips to share? Let us know what you think about this social network in the comments below.

Facebook Page or Website? Which One Should You Choose?

Facebook Page or Website

As someone who works with small businesses regularly, I've noticed a trend lately. A lot of small business owners are swapping websites with Facebook pages. Once upon a time, both were considered necessary. Now, small businesses want to save the hassle and money that goes with an entire business website.

Can you really swap out a whole website for a simple Facebook page? More importantly, should you go this route? My answer is a fast and definite: no! But, you'll want to weigh the pros and cons before taking my advice.

Facebook Page or Website: Why A Facebook Page Isn't a Website

Facebook Page or WebsiteFacebook is a fun site. It's also a site that can help you promote your brand. Sharing updates, photos, and other bits with followers is a great way to connect. Facebook also allows you to answer clients in real-time, and to post many different things throughout the course of a day. However, using Facebook as a site replacement comes with some serious drawbacks.

Facebook Page or Website: Facebook Drawbacks

1. Control : You don't have any control over Facebook. If Zuckerberg decides to litter your page with ads, take down your page, or deem your profile photo inappropriate, those decisions are out of your control completely.

2. Isolation : Some people don't have a Facebook account. More often than not, people tell me that they hate Facebook, or would never have a Facebook account. If you set up shop just on Facebook, you are isolating those clients that don't do the whole social networking thing.

3. Trust : There's a huge trust factor here. Very few people would purchase items from a company that only has a Facebook page.

Site Benefits

I know : Running a website means finding a hosting company, and hiring someone like me to write your content. I understand that this translates into added expenses. But, I also understand (and so should you) that excellent content and a professional business site also translates into a return on investment (ROI).

There's something else at play here too. You have complete control over your own website. Want to shut your site down for a few hours (not recommended!), go ahead! Need to make some design changes? Why not! Anything you want to do can be accomplished when you have a company website. So, should you simply build a company website and skip the whole social media thing?

The Best of Both Worlds

Time and time again, it has been proven that sites like Twitter and Facebook can help your company grow. While you shouldn't put all of your eggs in the social basket, you can combine a business website with a social media page or two.

To make both effective, link the excellent content on your site to your Facebook page and vice versa. This way, you will capture both social media users and those looking for a legitimate website. If you find a cheap or free website hosting company, even better. Just keep your eye on those data limits, and make sure you purchase your own domain name (don't fall for those “free domain name” tricks).

Need more information about web hosting companies and how to start your site? Take a look at these links:

Best Webhosting Providers

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