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Harriette

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Changing the Name of Chemotherapy

Just ask marketing and communications company JWT. This company just rebranded chemotherapy. That's right, for sick kids at a children's hospital in Sao Paolo, Brazil, chemotherapy is now known as 'Superformula' Further, each Superformula kit is now decked out in a superhero log (Batman, Superman...). The idea is to provide…
Harriette
June 7, 2013
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Can Your Business Grow Too Fast?

Can Your Business Grow Too Fast? Phones are ringing, orders are coming in, and you've created something everyone wants. It's all happening. Right now. But, growth can be too fast. Is your company growing too quickly? Here are some telltale signs that you need to reign things in - or…
Harriette
June 7, 2013
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How to Contact Investors

Any business magazine from Success to INC. will tell you why investors are important; what types of investors are out there; and which investment company is on top at the moment. Rarely, though, do magazines tell you exactly how to catch the eye of a top investor. Here are five…
Harriette
June 6, 2013