How To Link Your Blog to Your Google Plus Profile

Link Your Blog to Your Google Plus Profile

Link Your Blog to Your Google Plus ProfileThe blogging world is buzzing with news of Google Plus lately. Google's social media network is really starting to pick up, and bloggers are using this to their advantage. This is why you keep seeing small photos next to various blogs when you conduct a Google search.

How do you get your photo next to blog posts? Is there a simple way to become Google Verified? Guess what? It's not that hard to do. Let's set up a Google Verified account.

Setting Up a Google Verified Account

1. First, you'll have to add some code to your site. Don't worry, though, it's not hard to add this code!

Code:
<linkrel=”author”href=”https://plus.google.com/101623299936375408403/posts”/>

Add this code to the header section of your site. Once that's done, you can move to the second step.

2. Make sure that your current Google Plus profile for your business is connected to your own G+ profile. To do this, go to your G+ profile and list your current blog beneath the sites that you write for (under ‘contributors').

3. The last thing that you have to do is make sure that the world can see what you're putting out. This can't happen if all of your Google Plus posts are private. Change your settings to public, and make sure that all of the posts you send out are public. This way, everyone can see the great things that you are writing!

Now: Great Content

Once that's all set up and ready to go, you just have to wait for Google to connect your site to your Google Plus account. This shouldn't take too long. Soon, your photo should show up next to any post that you create when conducting a Google search. But, remember that you still have to create amazing content in order for Google to pay attention to your site or for your site traffic to increase.

Why does Google put so much weight in Google Plus profiles? Well, this one should make some good sense. Google wants its own social network to stand out, and that's why content that is attached to Google Plus profiles gets the most traffic recognition from Google.

Link Your Blog to Your Google Plus Profile: Other Blogging Tips

So, until Google goes down or another search engine takes over, Google Plus is where you want to share your site content. Setting you Google Verification isn't hard to do, thankfully, and it takes just a few moments to connect all of it together. Do you want to make sure that your blog is connected to Google Plus? Absolutely.

For now, Google Verification is the way to go. This might change in the very near future, but right now Google is the way to go. If you need some help setting up your Google Plus account or linking that account to your website content, let me know. One last tip: it's also a really good idea to link your blog to a writer that already has some great credentials – this way, people that read your blog give your posts more credit!

5 Tips For Creating Your Company’s Social Media Policy

Create Company's Social Media Policy

Social Media PolicyIt's a fact in today's day and age: social media is an important part of many people's lives. They share photos of their children, big moments in their lives, and gripe about many topics. Yes, they complain about Mondays and the government, but there's something else a lot of them are complaining about: their jobs.

Long hours, employees that drive them crazy, and the slave-driver boss who runs the show. People don't hold back on a free hosting social media platform like Facebook and Twitter, as if it's a safe place to vent their frustrations. But when does it cross the line? When should an employer hold that employee accountable, possibly terminating that person for what they've said?

Company's Social Media Policy: Think Before You Act

It's true that employees should exercise caution regarding what they choose to divulge in a post on a free hosting social media site. However, an employer needs to exercise caution regarding how they discipline an employee for that post as well, or else they go against the National Labor Relations Act (NLRA). This important law guarantees the employee can discuss aspects of their job, good or bad, like the hours they work or how much they make.

However, it's not an absolute protection, giving them the right to say whatever they please, no matter how damaging. This is why creating a solid social media policy is so important. This will give the employer peace of mind that their company keeps a good reputation, spelling out ground rules for what employees can and cannot say regarding the company and its activities.

Five Tips To A Decent Social Media Policy

1. Watch your wording.

It's hard to use terms like “offensive” when offensive is a relative term. One person's idea of offensive is harmless to another. The more broad your terminology is regarding unacceptable social media behavior, the better your chances of restricting an employee's rights under the NLRA.

2. Be as specific as possible.

Don't just say “Employers cannot divulge any confidential information on a social media platform” and leave it at that. You need to provide clear definitions as to the types of information considered confidential.

3. Provide clear examples.

When you provide examples of unacceptable behavior, it makes it easier for the employees (who, again, will interpret the rules differently from person to person based on their own set of values) to interpret exactly what is expected of them. This makes you more NRLA-compliant as no one has to interpret the rules for themselves.

4. Review periodically and update when necessary.

Keep an eye on the National Labor Relations Board for new rules and regulations so that you can amend your policies when things change, ensuring you're always compliant.

5. Review company-wide policies for guidance.

In certain cases, an employee might be violating another policy completely unrelated to social media. Review all of your company's policies periodically, like harassment and discrimination, to ensure they are also NLRA-compliant.

Creating a social media policy can be tricky business. It requires close and careful attention to every last detail to ensure your company and the rights of your employees are equally protected.

Do you have a social media policy in place?

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Social Media For Your Cheap Hosting Site

Social Media For Your Cheap Hosting Site

twitter Social Media For Your Cheap Hosting SiteThese days, it's all about social media. Turning to these types of sites can help increase the traffic you receive on your cheap hosting website, which leads to increased sales and profits. But are you putting your social media accounts to work as much as possible?

Social Media For Your Cheap Hosting Site: Analyze Facebook Activity

You may or may not know this, but there is a handy, free tool called CScore. It's relatively new, and will calculate a “conversation score”, rank, and star ratings in numerous categories. After it calculates these things, it gives you a report featuring your avatar, scores and rankings, and ratings based on what your Facebook page offers its customers.

The program takes a look at your habits regarding posts, types of posts (links, photos, status updates, etc.), how often you respond to customers that post on your wall, videos, etc. If you wonder how you stack up against your competitors, this is the way to find out. Then you can adjust your social media marketing campaign accordingly!

Social Media For Your Cheap Hosting Site: How's The Weather?

Business owners may dismiss the notion of small talk as a waste of time, but it is a handy way to more deeply connect with your customers and fans. You can make it relate to your brand, or it can be as simple as “Wow, there are three feet of snow out the window here at headquarters. What's the weather like where you're at?” You'll be surprised how many people will respond! Make it a habit to post silly questions and comments that don't pertain at all to your business in order to draw users to interacting with you. You know, things like “Is it Friday yet?” or “Emergency: out of coffee!” will do the trick nicely. It really works!

Social Media For Your Cheap Hosting Site: Work That Hash Tag

Yes, such a thing does exist, and you already know this if you are a Twitter or Instagram user. Even Facebook has begun recognizing and categorizing words preceded with the pound symbol #. This is genius for marketing, and works a lot like keywords: post a picture and include some hash tags relating to the product or service your cheap hosting website offers, and users interested in that specific hash tag can see your photo or post included in with a slew of others from all over the Internet. An example: searching for #nailpolish returns pictures people have tagged #nailpolish. If you are a company that sells nail polish or women's cosmetics, you would be wise to include this hash tag for people looking for what you sell!

Social Media For Your Cheap Hosting Site: Your Voice

Something you need to assure is that those posting for you (if you have left this task in someone else's hands) use a voice in posts that reflects your brand in a positive manner. This might mean drafting some example posts. And above all, stay positive in every single post, no exceptions! People aren't very keen on negativity.

Social Media For Your Cheap Hosting Site: Gather A Team

If you're having trouble keeping up with all that interacting, assign specific tasks to people within the company, or hire more people. This guarantees you're posting as many times as you can, contributing valuable content, and most importantly responding to customers questions and comments as soon as possible.

If you can put social media to use for your business properly, it is an effective way to increase sales. Do you utilize social media for business? How's it working for you? And, do you have any strategies not mentioned here you'd like to share with our readers? We want to hear about them!

Tips And Tricks For A Successful Blog

Successful Blog

social talk Successful BlogIf you have started up a blog associated with your shared hosting website, you have likely integrated your social media accounts so visitors can simply click to visit the associated account. But how did you do it?

Let's explore the best practices of merging blog and social media so that you are promoting your website and brand in the most useful (and more importantly legal) way possible, and some effective blogging strategies to increase traffic and ultimately customers.

Brand-Specific Logos

If you as a business have a trademarked logo, then you know this already: you cannot take a brand trademark and alter it. However, if you don't want to use the big “Facebook” logo for example, the social media site does allow you to use a square with “F” inside with text that says “Like us on Facebook” or something to that effect. You'd better make sure that button is blue with a white “F” though — you can't alter the color of the button at all. As for Twitter, it has to be the standard blue bird in a grey box. The guidelines for using these logos on your own site are available for review on their websites, consult with your attorney for any further questions.

Button Functionality

As for these buttons, you need to be careful how you post them. Why would you post a button that directs users away from your site to one of the social media giants, anyway? You're better off relying on a widget users can click to ‘like' your Facebook page and follow you on Twitter without ever having to leave the page. Now you have more eyes on your social media accounts, and your visitor remains on your cheap hosting website!

Successful Blog: Considerations

Why did you start a blog in the first place? The majority of cheap hosting website owners do it to increase site traffic. Increasing traffic means increasing sales! Sometimes, blogging can replace advertising altogether. If you maintain daily posts of roughly 500 word articles, you'll see great success. Not to mention it's cheaper than traditional advertising!

You need to figure out the type of content you'll post. And don't worry about what to say: blog posts tend to be a bit less formal than your typical news article or award winning novel. You want to come across as friendly and approachable, drawing in customers with your easy, natural, and casual language. However, you want to do so in an effective manner.

Will Your Blog Be Successful?

Well, let's see:

  • Are you an expert on your topic? And by this, I mean are you intensely interested in the topic? You'll be writing about this topic daily, so you'd better come across as interested! Your readers will notice.
  • Will you be able to entice people to read your posts? Basically, is your content of interest, and are you presenting it in an interesting way?
  • Are you a patient person? It can take up to two years to say your blog is successful. At first, you won't receive comments, shares, or retweets. As you progress, you'll determine what posts draw in readers, and you can tweak each post to do the same. You need to stay the course to reap the benefits!
  • Are you a perfectionist? Don't be! The important thing is to get the content published.

Hopefully these tips are helpful in your quest to get more traffic to your website.

Do you have any questions on starting a blog and assuring it is successful? We'd love to help!

Social Media: Effective Marketing For Your Web Hosting Company

Social Media: Effective Marketing For Your Web Hosting Company
Social media marketing is fast becoming the best way to reach potential clients and keep current customers in the loop about new products and services (effective marketing). If you are a web hosting company, it is just as important to integrate social media into your marketing strategy as with any other company.

twitter-facebook (effective marketing)id you know that Google takes into account your social media profiles when designating rank for certain keywords? If your web hosting company hasn't jumped on the social media bus, it's about time you gave it a try.

Social Media: Effective Marketing

Facebook Of all the social media sites, Facebook is king. There are some tips to increasing your reach that you might not know about below.

  1. Be sure you fill out as much information about your business as you can on the “About” tab. People interested in your web hosting services might be using your Facebook business page to find out a little bit more about you, so you want to make sure you are offering up all the information you can about what you do.
  2. Be mindful of what you're posting. You don't want to offend anyone, possibly turning customers away before they even contact you.
  3. Engage fans in conversation (effective marketing). Post interesting topics, and ask questions like “what do you think?” When people comment on your posts, their friends are able to see the discussion, which in turn can lead to new “likers.” The more people are communicating with you, the more people are looking at your page!
  4. Offer special discounts or promotions just for Facebook fans. In similar fashion, creating promotions where people have to share a post you've put up can lead to an increase in followers. Facebook allows you to determine who sees these promotional posts — whether anyone can see it, or if you have to first “like” your page.
  5. Try to make your fans feel like they are special to you (effective marketing). Let them get to know you as people whenever possible, and thank them often! The more they get to know you, the more comfortable they become when it comes time to choose a web hosting company.
  6. If a customer has an issue or question posted on your Facebook page, respond as swiftly as you can (effective marketing). This shows that your company responds to issues in a timely fashion, and demonstrates you care for them.

Social Media: Effective Marketing Twitter :

This is a great avenue for sharing blog posts and articles that relate to your web hosting business. However, there are two things to keep in mind.

  1. Tweet more than just links. There is a large number of professionals who stop following another Twitter account because they send out nothing but links (effective marketing). It can get to feel spammy, so just like Facebook, try to get your followers to engage with you with interesting questions.
  2. Just as with Facebook, you can offer Twitter follower-only specials and discounts. This is a great way to keep and grow your followers.

Social Media: Effective Marketing, Other Considerations

So you've gotten yourself a social media account for your web hosting business. Great! Now, how to maximize its effectiveness as a marketing tool. Studies have shown that people would rather read business emails sent to their personal email accounts on the weekend. Why? Probably because this is when the pace slows down and they have the time to dedicate to reading individual emails (effective marketing). During the week, they are more likely to skim through subjects and trash what isn't appealing. The same can be said for social media. It has been discovered that people are more likely to re-tweet a tweet or share an interesting Facebook status or link around 4 in the afternoon. Why? Those studied said that's when less and less is posted in their feed, and they are able to focus on actually reading the tweets. The most important thing you can do is to stay ahead of the trends in social media. Try to jump on the next Facebook before it takes off, and you are ahead of your competitors.