The Death of SEO and Your Site

SEO and Your Site
1287372_seo_3 SEO and Your SiteThere's good reason to believe that SEO is dead – or dying. While search engine optimization used to be the lifeblood of any website, it's a concept that really didn't make any sense to begin with. If you think about it, SEO means creating a website that search engines will love. It also meant building content that wasn't, necessary, human-proof. Instead, SEO made search engines happy, and that translated into more site hits.

But, those times are quickly sliding past us now. The focus today is on great content – but it's on more than that too. Building a successful site today means actually taking the time to reach out and network with people, not search engines. In the very near future, search engines may not matter a whole lot when it comes to site traffic.

Go Social Instead

Social media was always on the list just below SEO, but that way of thinking won't bring any more traffic to your site these days. Instead, focus on building up a strong social media presence. Not one that is built on posting random links and broadcasting your message regularly, but one that is built on building relationships.

How can you create a strong social media presence? By speaking with people, engaging with others, talking about ideas and news – and not advertising your company every chance you get. The idea here is that people will begin to visit your site and read your content simply based on what you offer in the way of conversation. It's a new tactic that's really gaining speed.

Should You Hire an Expert?

My immediate response here would have been a strong ‘yes!' a few months ago, but now I believe that the opposite is true. Nobody knows your company better than you do, and social media is (simply) about socializing. You can do that, right? But, if you don't have the time to spend on social media, you can always train one person that you work with to become an expert on what you do.

Make sure that person knows how to answer questions about your company, knows your product, and understands what you do inside and out. This way, that person can quickly respond to any questions that someone has and act intelligently when it comes to being an expert at what you do. Social media is about being real, and that's something that people coming from a SEO background may not fully understand.

SEO and Your Site: Is SEO Dead?

I believe that is dying. Do you still need it? In some ways, but not as much as you used to. It doesn't hurt to have an optimized site, but you should also work on building your social media. Really, it's important. More important than pandering to search engines.

What do you think about SEO? Is it dead? Do you still use it or rely on it to send traffic to your site? Are you on the social media bandwagon? Is social media what's next?

How to Share on Twitter: Various Ways

Sharing items via Twitter is simple. You don’t have to worry about lengthy processes when sharing stuff through Twitter, but Twitter sharing isn’t a basic task either. How can you successfully share on Twitter? It helps to divide shared items into different categories like video, images, audio, and various others.

Sharing on Twitter

twitterWhen it was first developed, it was not possible to share music files, audio text, documents or video. But, these days, you can easily share your thoughts through any format through some simple and accessible apps.

Some helpful sharing tools include:

  1. Swift. FM:  Just sign in or sign up, and after that you can share your music files through Twitter.
  2. Twit  Doc: Apart from sharing music, if you need to share your documents (PDF, Excel, Doc or anything else), you can use this website.
  3. Twi. tt: You can share on Twitter whatever you want through this website. This site provides a simple user interface to upload Docs, Videos, Audio, Poll or other files.
  4. Audio Tweet: Through Audio Tweet, you can convert your text files into audio files and then easily share this completed file on Twitter without any hassle.
  5. Twit Pic: This can be used to share your favorite pictures or videos on Twitter through some simple steps.

Manage multiple accounts

As like every social media website, you can create multiple accounts on twitter through different-different email accounts.

If you really want to manage multiple accounts together, then you can use:

  1. Multiple Browsers: This is the simplest option to opt and manage your multiple accounts at the same time.
  2. TweetDeck: Apart from multiple browsers, you can access and manage multiple Twitter accounts at the same time through TweetDeck.

Several other options are also available including Hootsuite and others. Take the time to research each option for your particular Twitter sharing needs.

Creating Groups

Twitter still doesn’t provide a group option, but if you need to create Twitter groups, you can use a third party app to create groups in Twitter.

Some of them are as follows:

  1. Twiigo: You can create groups with Twiigo by signing into Twitter and then creating your desired group.
  2. Tweet Deck: Apart from managing your multiple accounts, Tweet-Deck also provides group options.

Other than these two, there are numerous third party apps available to use like: Tweet-works, Twit Tangle, Twit Tag, Filttr, Twhirl and many more.

Use on iPhone

Being one of the most popular social media sites out there, there’s a Twitter app on almost every platform including the iPhone. To hook up your iPhone Twitter account, just download the iPhone Twitter app. From there, you can sign in and use the app as you please – you can even get push notifications and customized alerts. If you do use one of the tools above, you can also download that company app and connect your Twitter account.

Twitter is a versatile social media tool with a lot of great uses. Need some Twitter help? Just ask!

Use on android phone

Similar to I phone app, Twitter’s developers also designed an android app for their android users with complete features. You can download it through twitter’s main product website and after downloading it, you just need to sign in for future use. This app is easy to use and easy to access. You can tweet, retweet, share and download with it. This app works similar to Twitter’s main website and allows you to use every essential features with some complementary features of audio and video sharing.

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What Is Link Building?

Link Building

Permalink Link BuildingWe write about SEO a lot at Ananova. That's because it's part of any hosting site, no matter what you goal or niche market is. It's also a wild and active beast that you'll have to try and tame if you want your site to be noticed by anyone. Wouldn't it be nice if you could just put up some really great content, know that thousands of people will see that content, and move on? It would, right? Sadly, that's not how it works.

SEO is alive, and that means that you have to move with it. A very large part of keep up with the flow is learning how to build links. Here's what you need to know about how link building works.

Link Building: What Is It?

How do people know about your website? Some people may land on your site through word of mouth. But, most people will use a search engine like Google to find your site. Only, your site can't be found unless there are some links that lead to your site, and those links tell search engines that your site exists.

In short: you have to make sure that other sites lead directly to your site.

How do you do that? By leaving links on other sites.

You can use any one of these tactics:

  • Social Media
  • Writing Guest Posts
  • Writing Really Great Shareable Content That People Automatically Link To

For the sake of this article, I'm going to focus on how to write guest posts, and where you should be leaving links to your site.

Link Building: Be Careful Out There!

There are A LOT of really shammy sites that let website owners post anything with links. Those sites will link back to your site, but that may not be the kind of association you want. Think of it like this: the world judges you based on the human company that you keep, right? Well, the Internet judges you based on the site associations that you have.

If you leave a link on a spam-filled site, that link will then link you to spam. That's not where you want to go with this. Try a different route. What route? Try to write guest posts that are good, long, and filled with valuable information. You know, the kind of information that you'd like to read. Then, target really good sites and blogs and other places that you can write an original and creative post for. That's link building. But, there's one more method to consider.

Link Building: Leaving A Link

Some site owners hire people to “link build” by leaving links in article comments. This can work. If you leave a comment that's actually constructive. But, if you comment about handbags on an advertising blog that has nothing to do with handbags, you are asking for trouble. Not only will your comment not be considered as important or useful, but it probably won't be published at all. When that happens, you've wasted your time completely. So, be careful where you post your links.

Need some link building tips or help? Just ask!

The 4 Best Social Media Tools

social site toolsSocial media is a lot tougher than it seems – really! Unfortunately, you are going to have to dip your tentative toes into those social media waters if you want to get any brand or company recognition. Thankfully, there are some good tools out there that can help.

Here are the ten best social media tools available:

1. Sprout Social : this tool is useful because of the way that data is presented. Sprout Social offers up data in graphic form, and it's relatively easy to take a quick peek at this information, and figure out what you need to do. You can also see specific details when using Sprout Social.

2. HootSuite : no social media tool list could be complete without HootSuite. This tool has largely monopolized the social media scene for good reason. HootSuite is easy to use. Forget about logging in and out of various social media accounts daily. HootSuite lets you do it all from one clean dashboard. You can also see who's been viewing your site or mentioning you name through social media channels with HootSuite.

3. Social Mention : this tool is straightforward enough — if your name is mentioned via social media, you can find it using Social Mention. That's simple, right?

4. Engag .io : if you want to learn more about the people you communicate with via social media, this is the tool for you. Engag .io lets you see information about the people you are talking with, and learn all about what makes those people tick. This way, you can really become, well, engaged in the conversation. You can also keep track of whether or not you responded to a social media post by using this tool.

How to Find the Right Tool

Honestly? I say, sign up for a bunch of these tools, and then let customer sales reps pitch to you. Let them call you and talk you through each possible option, and see which tool speaks to your business the best. All of these tools offer a free trial version, so you can take advantage of that option to try a tool out to see what will work for your company or brand.

The idea is to find a tool that you can use easily, that provides data that makes good sense, and will let you see what you need to see quickly. Tools that confuse will just give you a headache, and that's not where you want to be at all. Also, look for tools that you can set up via mobile or through sites like WordPress if you are going that route. Remember: the simpler the better when it comes to social media tools!

SEO Permalink Tips

SEO Permalink Tips

SEO Permalink TipsLet's talk about WordPress permalinks. These links are essential when it comes to getting any recognition from search engines, but it's also one of the most overlooked areas on any given WordPress blog.

Make Sure Those Links Are Right

You'll have to spend some time brushing up on your SEO tactics to understand the exact importance of the right link, but WordPress also makes this simple enough. At the top of your WordPress dashboard, you'll see an option to create a customized URL.

It's a good idea to add a keyword or two to that URL. You can do this really quickly before you publish any post. Don't stuff your links full of keywords, but adding one or two is a really great way to attract the attention of search engines.

SEO Permalink Tips: Why Mess With Links?

Links to blog posts tell searchers what that post contains. More importantly, though, these links tell search engines what your post contains. If you create a link that states: ‘permalink tips' at some point in the link, a search engine will pick up on those tips. Thus, the next time that someone searches for permalink tips, your blog entry will show up.

It's all related and it all matters – just make sure not to change a permalink after it has been published. Why? Because removing that link will result in a 404 error, and that means that you'll have to redirect all of those links using a redirect plugin tool. It is possible to manually redirect all of these links, but why bother? You could just set it up correctly as you move forward, and work on other page details to clean up those older posts.

SEO Permalink Tips: The Shorter The Better

Permalinks should be short and sweet. Try not to make your links too long. Even if your blog title is on the long side, be sure that your permalinks are much shorter. This way, search engines won't have a hard time finding the information needed to send people to your site – and that's what it's all about.

In addition, social media networks pick up on those links. So it's really important, then, that your links make a ton of sense to anyone search for the content you're providing. Since we're on the topic of what people are searching for, let's jump into that page description for a moment, shall we?

SEO Permalink Tips: Your Page Description

People will be reading your page description, so there's no real point in making this keyword-friendly. You can add a keyword or two to your page description, but it's better if you just go with a straight paragraph that people are bound to read and understand.

What should you write? Just be honest. Tell people what your post is about. That's simple enough, right? This way, humans searching for content like yours will see what your post synopsis is. If they like what they see, they'll click on that link – and you'll make both search engines and people happy.