Growth Of Cloud Computing

Morgan Stanley Growth Of Cloud Computing
There's no doubt about it: the cloud is here, and will only get bigger. A recent report by Morgan Stanley confirms this: AWS revenue is expected to hit $24 billion by 2023. It stands to reason that other cloud computing companies will see similar growth. However, it's not all sunshine and rainbows.

Issues will arise, as with anything in the tech world, that will not only slow the spread of this infrastructure, but halt it altogether if certain issues aren't addressed. Let's look at three factors that could hinder the success of cloud computing in order to lessen their chances of occurring.

1. Growth Of Cloud Computing: False Advertisement

Someone pitching a cloud hosting solution is hoping you have no clue what the cloud is. In this way, they can fill your head with their own spin on the definition of cloud computing, along with how their solution is going to be a good fit for your company without once inquiring about your applications. If those who don't know about the cloud believe everything they hear, their choice to sign on to that cloud solution could lead to failure somewhere along the line. These people will then blame the failure on the cloud itself, when instead it was a compatibility issue that was easily resolved by gaining a more solid understanding of the cloud and the various options out there.

2. Growth Of Cloud Computing: Lack Of Knowledge

The previous issue leads to this second issue, and this is a pretty common problem. The CEO selects one of the board members (who happens to have no tech knowledge whatsoever) to choose the right cloud hosting solution. How is this uninformed decision going to benefit the company? It's not. Before you can choose a cloud solution, you have to analyze your needs in depth. What applications are you using? What does your current infrastructure look like? Measure that against the various cloud options until it matches up. Bottomline: know everything there is to know about the cloud prior to taking the plunge. Otherwise, many things could happen: you end up with a single public cloud hosting provider when a hybrid solution was a better idea; the private cloud you went with doubles your IT budget, although no hardware or software is actually replaced; or the most common mistake, thinking that the hardware and software provider you currently count on will give you the best cloud solution possible.

3. Growth Of Cloud Computing: Lack Of Innovation.

It happens all over the tech world: a cloud provider startup is thought to be highly innovative, which comes to an end when the bigger, less innovative company buys them out. There goes innovation, and the cloud advancements slow or come to a stand-still. Not much can be done about this. These larger companies are trying to get into the cloud game, but lack the innovation to do it themselves. All that can be done is to hope that more innovative new startups come along to replace them as they are bought out. If they don't, how will cloud computing advance? The answer: it won't.

As you can probably tell, the success of cloud computing is still uncertain. However, highlighting the problems is the first step to correcting them.

Do you have a solid understanding about cloud computing?

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