Want to Increase Facebook Likes? Here’s How!

Increase Facebook Likes

Increase Facebook LikesAre things on your Facebook page at a standstill? What gives? Is there anything you can do to increase the number of Facebook fans your page has? Yes! Do you even need a Facebook page if you run a hosting company ? Of course! Take a look at these tips.

1. Increase Facebook Likes: Post Regularly

You need to find the right balance in terms of posting frequency. You want to post more often than once a month (that should be a given!), but not twenty times per day. Facebook allows you to schedule your posts, so carve out some time in your week (even just an hour) to draft and schedule Facebook posts ahead of time. Now you don't need to worry about posting too little due to a hectic schedule.

One post per day is great, but a few more can't hurt. You should also experiment with various times each day to see which times are optimal for maximum reach. The most important thing: make sure your posts are encouraging your fans to engage with you and share your posts. This increases your reach substantially, and is a great way to pick up more fans!

2. Increase Facebook Likes: Check Page Insights

You know what I'm talking about if you already have a Facebook page: that line chart that shows you your reach for each post throughout the week. It allows you to see what your fans like best (text vs. photos vs. videos), and which times tend to create the best reach. This isn't something you should do daily, but don't overlook this handy tool.

3. Increase Facebook Likes: Targeted Facebook Ads

Yes, it's going to cost a little money, but it will draw targeted users in that could mean more fans! Promoted Posts are doing very well these days too. These are the posts that show up within the News Feed, hidden amongst those pages the user already follows. Be sure to choose the option that targets friends of your current fans — users will trust your page more when they see their friends and family are fans too.

4. Increase Facebook Likes: Place Link To Your Page On Your Personal Profile

This is one of the easiest ways — when your friends see your profile, they'll see a link to your business without the need for ads. Add that link to the ‘Employment’ section on the ‘About Me’ page.

5. Increase Facebook Likes: Place A ‘Like' Box On Your Site And Blog

If you don't have a Facebook ‘Like' box embedded in your shared hosting website or blog, you're missing out! It's easy, and gives the user one less step when liking your page.

6. Increase Facebook Likes: Interact With Other Pages

Rather than comment on another company's Facebook post using your personal profile, switch to your page. Be sure you aren't trying to sell anything, just contribute positively to the conversation. People will then be interested in checking out your business!

7. Increase Facebook Likes: Post Useful Content

If you want people to like your page, you need to provide them with valuable, useful content above all else. This is what people truly want, not silly memes or links to boring articles.

Do you have a Facebook page? Do you think you're doing all you can to gather new fans, or do you have your own tips to share with our readers? Tell us!

Media Explorer: Storify for WordPress Blogs

Media Explorer

media explorerWordPress is trying to compete with Storify by offering users a new way to embed YouTube videos and Tweets. The newest WP plugin called ‘Media Explorer' will add some spice to your WP blog while also providing a pretty clever way to quickly insert videos and share tweets of interest. Here's how it all comes together.

Using Media Explorer

Directly from the post editor page, you can click on the ‘Add Media' option. From there, you can simply choose ‘Insert Tweet' or ‘Insert YouTube.' You can also search through tweets using hashtags, keywords, user names, replies, mentions, and a ton of other search options. The same can be done when searching for a YouTube video.

The Media Explorer feature drastically differs from previous ways of inserting YouTube videos and tweets into a WordPress blog. Prior to Media Explorer, WP users had to insert tweets and video links manually, now it can all be done with the tap of a button – simple and effective. No HTML, no short code, no buttons or other gadgets to mess around with – just click on that ‘Insert' button, and insert tweets and videos to your heart's content – but, act with caution.

When to Insert Tweets and Videos

Obviously, if you have created a YouTube video or sent out a tweet that you want your blog readers to see, you can insert videos and tweets to your heart's content. Otherwise, the same social media rules apply here. You have to gain permission from YouTube creators to re-post a video, and you'll want to carefully select which tweets to re-post.

Adding videos and Twitter posts to your site is a great way to make your blog stand out, but do be sure that what you are posting is worth it. WordPress has rolled out the new Media Explorer feature to WordPress.com users and to WordPress.com VIP users for now. The feature will arrive on self-hosted WordPress sites through JetPack in the very near future.

No Twitter or YouTube Account? Find Your Balance!

Really, find that right balance between content, videos, and Twitter posts. You don't want your blog to be full of videos or Twitter posts, but you might want to add in some of these things – especially if you send out a Twitter comment that gets a lot of responses. There are a lot of ways to use the new Media Explorer feature, just make sure that you use it wisely!

If you're having trouble with this new feature, feel free to ask for some tips or advice. If you've been dying to enter Tweets and YouTube videos into your WordPress blog, there's no time like the present! Need help? Let us know!

Tips And Tricks For A Successful Blog

Successful Blog

social talk Successful BlogIf you have started up a blog associated with your shared hosting website, you have likely integrated your social media accounts so visitors can simply click to visit the associated account. But how did you do it?

Let's explore the best practices of merging blog and social media so that you are promoting your website and brand in the most useful (and more importantly legal) way possible, and some effective blogging strategies to increase traffic and ultimately customers.

Brand-Specific Logos

If you as a business have a trademarked logo, then you know this already: you cannot take a brand trademark and alter it. However, if you don't want to use the big “Facebook” logo for example, the social media site does allow you to use a square with “F” inside with text that says “Like us on Facebook” or something to that effect. You'd better make sure that button is blue with a white “F” though — you can't alter the color of the button at all. As for Twitter, it has to be the standard blue bird in a grey box. The guidelines for using these logos on your own site are available for review on their websites, consult with your attorney for any further questions.

Button Functionality

As for these buttons, you need to be careful how you post them. Why would you post a button that directs users away from your site to one of the social media giants, anyway? You're better off relying on a widget users can click to ‘like' your Facebook page and follow you on Twitter without ever having to leave the page. Now you have more eyes on your social media accounts, and your visitor remains on your cheap hosting website!

Successful Blog: Considerations

Why did you start a blog in the first place? The majority of cheap hosting website owners do it to increase site traffic. Increasing traffic means increasing sales! Sometimes, blogging can replace advertising altogether. If you maintain daily posts of roughly 500 word articles, you'll see great success. Not to mention it's cheaper than traditional advertising!

You need to figure out the type of content you'll post. And don't worry about what to say: blog posts tend to be a bit less formal than your typical news article or award winning novel. You want to come across as friendly and approachable, drawing in customers with your easy, natural, and casual language. However, you want to do so in an effective manner.

Will Your Blog Be Successful?

Well, let's see:

  • Are you an expert on your topic? And by this, I mean are you intensely interested in the topic? You'll be writing about this topic daily, so you'd better come across as interested! Your readers will notice.
  • Will you be able to entice people to read your posts? Basically, is your content of interest, and are you presenting it in an interesting way?
  • Are you a patient person? It can take up to two years to say your blog is successful. At first, you won't receive comments, shares, or retweets. As you progress, you'll determine what posts draw in readers, and you can tweak each post to do the same. You need to stay the course to reap the benefits!
  • Are you a perfectionist? Don't be! The important thing is to get the content published.

Hopefully these tips are helpful in your quest to get more traffic to your website.

Do you have any questions on starting a blog and assuring it is successful? We'd love to help!

How to Use Pinterest to Grow Your Web Hosting Business

Use Pinterest to Grow Web Hosting Business

pinterestYou're looking to grow your dedicated hosting business, but can't think of the best way to do this. You've run advertisements on the Internet and in the local paper, added a blog to your website to attract more customers, and even started up social media accounts on Facebook and Twitter. But did you know there's another form of social media that has exploded in terms of transforming businesses?

That's right, it's Pinterest! This highly popular site allows small businesses yet another avenue to engage with their customers and introduce your products and services to more people than ever before. Let's look at the benefits of adding Pinterest to your social media arsenal in order to make your dedicated hosting or cheap hosting company more profitable.

Pinterest: Followers

Utilize the search function in order to gather new followers. These searches should be targeted to bring in those interested in the web hosting industry. Those with a genuine interest will actually read your pins instead of just scrolling past them, increasing the chances of interaction.

Pinterest: Interactions

Besides increasing the eyes that see your products and services, Pinterest can help you better understand your industry. Additionally, you'll see the direction the industry is heading, and might even come up with a new idea or two. Targeted repins and likes of other users' content is another way to increase your customer base. Targeted is the key phrase here: you don't want to waste your time repinning and liking posts from others that wouldn't even have the slightest interest in your business.

A great way to interact with others: collaborative boards. The more active in the Pinterest community you are, the more you will likely be offered the chance to join these boards. If you aren't able to secure an invite, or are repeatedly asked to join boards that have nothing to do with your hosting company, it's quite alright to find boards that interest you and asking the moderators if you can be granted pinning rights as a contributor.

Determine Your Goals

Because Pinterest can do so many different things for different types of businesses, it's important to determine what exactly you are looking for to make the most of your Pinterest experience. Your goals should be similar to your overall business goals, and the clearer you make them, the easier it is to evaluate your progress and reassess if necessary.

Some goals that Pinterest can help your business with:

  • Bringing more site traffic
  • Introducing your brand to new eyes
  • Making more sales
  • Growing your staff

Pinterest Integration And Cross-Promotion

To increase the numbers of followers on your boards, you can put to work your company email newsletter. Go ahead and include a link to your Pinterest account, and feature an article that talks about Pinterest to generate customer interest. Don't forget the power of a good, old-fashioned contest involving your Pinterest boards! For example, have your customers go through your boards and post on your Facebook page their very favorite pin. Those who do this can be entered to win a few months of free web hosting, or something similar. Always be sure to include links to your Pinterest boards on your website and other social media sites as well.

Do you use Pinterest? How has it helped your business?

SEA Hacks US Media Sites Via Third-Party Service

SEA Hacks US Media Sites

syrian electronic army Hacks US Media SitesAre you a regular reader of the Washington Post? Then you may have noticed things didn't look quite right earlier in the week. Hackers were able to breach the dedicated hosting sites for The Washington Post, CNN, and Time by breaching the site for third-party service relied on by all three sites, Outbrain.

The Syrian Electronic Army (SEA) is claiming responsibility, with some Washington Post and Time users to be redirected to the SEA's cheap hosting website when they clicked on Outbrain content, according to Outbrain vice president Lisa LaCour. The CNN site displayed the message “Hacked by SEA.”

The Hack

Washington Post managing editor Emilio Garcia-Ruiz issued a blog post on Thursday:

“A few days ago, the Syrian Electronic Army, allegedly, subjected Post newsroom employees to a sophisticated phishing attack to gain password information.

“The attack resulted in one staff writer's personal Twitter account being used to send out a Syrian Electronic Army message. For 30 minutes this morning, some articles on our website were redirected to the Syrian Electronic Army's site.

“The Syrian Electronic Army, in a tweet, claimed they gained access to elements of our site by hacking one of our business partners, Outbrain. We have taken defensive measures and removed the offending module. At this time, we believe there are no other issues affecting The Post site.”

About Outbrain

Outbrain is a third-party content recommendation service that works “by embedding a widget on websites filled with sponsored links, and it seems as though once the SEA had hacked Outbrain, that gave them access to redirect readers on certain pages to SEA-controlled sites,” said Post reporter Brian Fung. The Outbrain breach allowed the compromise of the CNN and Time sites.

Outbrain was aware of the breach, and issued a post stating “in an effort to protect our publishers and readers, we took down the service as soon as it was apparent. The breach now seems to be secured and the hackers blocked out, but we are keeping the service down for a little longer until we can be sure it's safe to turn it back on securely.”

Not The First Time

There have been other attacks of news media outlets by various countries, such as the Chinese attack on The New York Times website and various other media sites. However, this attack was quite different, according to experts.

CTO of application security vendor Cenzic, Scott Parcel, said that while the prior attacks sought to extract “internal information, such as news sources,” the Post attack looks to drive readers away from the site. Said Parcel, “While sources are critical to news, if readers become afraid that simply visiting the site to read the news threatens their own computers with malware, then the readership could dry up quickly.”

The SEA

The SEA is a group of tech-savvy people working together in order to draw attention to their group and political agenda by going after high-profile media and social networking organizations. No highly sensitive data such as credit card numbers or financial information has been hacked, but passwords and other account details have been published following prior hacks.

“After compromising an account or website, the group typically posts fictitious stories and messages, or messages directed at particular individuals or groups, to draw attention to their agenda,” said Scott Hazdra, principal security consultant at Neohapsis.

SEA Hacks US Media Sites: Just The Beginning?

Some, like Darien Kindlund, manager of threat intelligence at FireEye, believe there may be a bigger attack in the works. “Sometimes, DDoS attacks are a smoke screen for other attacks…It is possible that the SEA wants to monitor Washington Post stories on Syria as China wanted to spy on The New York Times.”

No matter what the reason, it highlights the importance of solid security measures for anyone's cheap or dedicated hosting website. Hackers are out there, are you prepared?