Hire A Marketing Expert For Your Website
A successful business knows when it's time to ask for help. When your efforts to attract more site visitors and customers to your cheap hosting site fail, how do you know when to ask for a little help in the form of a marketing consultant?
Here's a list of 10 scenarios you might find yourself in that beg the assistance of a marketing professional:
- You Don't Stand Out.
It doesn't matter how great your SEO is, nor does it matter how many fans ‘like' your posts on Facebook. If you aren't setting your business apart from the rest, you aren't going anywhere. Simon Clough, global marketing director at Clear, says it best: “The battle cry ‘differentiate or die' has never been more relevant.”
Hire A Marketing Expert For Your Website
There are three questions you can ask yourself in order to differentiate yourself from your competition: what is the purpose of my product or service, and how will it change people's lives?; is my marketing practice loveable; and am I offering a consistent overall experience across all platforms (website, blog, Facebook, Twitter, etc.)?
- You Don't Know That SEO And Content Marketing Go Together Like Peanut Butter And Jelly.
In today's world of complex SEO, how would you? As little as five years ago, SEO was completely different. All you needed to know were some keywords and best practices, and you were set. Now, it's all about good quality content marketing. Do you know if your content is optimized for customers? Do you know how to turn that list of keywords into content customers actually stop to read? If the answer is no, a consultant can help.
- You Don't Know Your Customers
Are you certain your marketing is targeting people you actually want to buy your products or services? While it's clear to you who you want to target, is your content doing this? Do your marketing campaigns really aid you in targeting this audience?
- You Don't Know What Your Prospective Customers Are Searching For.
No consultant believes keyword-rich content is worth a thing when it's strictly done for SEO purposes. You need to worry about content first and foremost, assuring it addresses these keywords that are hot in your industry right now.
- You're Not Using Social Media To The Fullest Extent.
Forbes said it takes approximately 32 hours per week in order to maintain just one social media account properly. As such, brands are entrusting this maintenance to an outside source. This person is responsible for Facebook posts and tweets that will reach a vast number of users and draw them to your site. If you aren't showing your social media sites enough love, maybe you should consider hiring someone who will.
- Sales And Marketing Don't Play Nice.
It is imperative your marketing and sales teams work together in order to grow your business. Sometimes (and more often, the majority of the time), this isn't the case. Solve that by getting a consultant to draft a sales/marketing service level agreement (SLA), if other efforts to get them to play nice with each other fail.
- You're Not A Fan Of Marketing Metrics
If you want to succeed in marketing, you need to get used to dealing with numbers. If you can't decipher them, get a consultant to sort it all out for you.
- You're Ignoring The Competition.
Are you capable of conducting a competitive analysis? It's alright if you don't. But consultants are often a big help in this area, giving you the upper hand against your competitors.
- You Can't Come Up With Blog Content.
This is tough. It's hard to write blog post after blog post, keeping it all fresh and original. Don't make the mistake of ceasing blog activity or covering old topics again and again. Get help in the form of a professional writer!Your Idea Of “Offer” Is “Coupon”.
There are plenty of other things you can offer besides a coupon code. If you can't think of any, contact a consultant. They're bound to have some amazing ideas!
Does your company need a little help in the area of marketing? Would you consider enlisting the help of a consultant?