Should Your Hosting Company Bundle Hosting And Social Media Services?

Hosting Company Bundle Hosting And Social Media Services

hosting bundles Social Media ServicesIt is essential for today's websites to have social media accounts. It's just the way it is. More often than not, a potential customer is going to search for your business page on Facebook before they turn to Google, so you'd better have a Facebook page!

Having a social media account means companies have an effective way to advertise — as long as it's put to good use. This means having a strong Facebook, Twitter, or YouTube presence. But some businesses just can't find the time to get things started, and if they do, they haven't a clue how to set it all up in order to maximize their reach.

Hosting And Social Media Services: The Ultimate Bundle

If you're a cheap hosting provider, you can capitalize on companies that don't have the time or skill to set up an effective social media page. Let's take a look at what other hosting providers are offering in terms of social media services, giving you some ideas to help your own hosting clients.

Hosting And Social Media Services: Power Shift

This Vermont-based hosting company, in business since 1992 and self-proclaimed “one-stop-Internet-shop”, offers a wide range of services, including web design and social media customization. They will help you design an effective cover photo for your Timeline, a custom Welcome page, and even provide training on different strategies like using photos effectively.

Hosting And Social Media Services: SmartNet Technologies

Based in the New England region of the US, SmartNet has been in business since 1998. They provide a full range of services: web hosting; graphic design; application development; SEO; promotion; and of course, social media. The company will set up or overhaul your social media presence on either Twitter or Facebook, maintain your company's presence on the sites, help you find new fans, create custom Facebook pages, and even respond to customer posts.

Hosting And Social Media Services: iCandy

This hosting provider based in Ontario, Canada offers training on the use of social media, different social media tools that can be integrated into your website, custom Twitter background designs, and custom blog templates.

Hosting And Social Media Services: Vizuelle

This hosting company, offering packages starting at $4.99 per month, is yet another company offering a full range of services targeted to the holistic practices, artists, life coaches, or consultants: web design; domain registration; hosting; and social media management. You can be worry-free while Vizuelle sets up your Timeline, Twitter, and YouTube accounts; assists in Facebook advertising including creating effective ads; generate new fans; maintain your pages; and more.

Hosting And Social Media Services: What Should Your Hosting Company Offer?

Now that you see what other cheap hosting companies are offering, you're trying to decide what you should offer.

  • At the very least, you should offer your customers assistance setting up their social media accounts. This is often the reason companies haven't started a Facebook page yet — “I simply don't have the time.”
  • From there, you can offer to maintain the business social media accounts, but just know that is time consuming and will likely require new employees.
  • Offer a series of YouTube tutorials on effective social media optimization techniques if you aren't comfortable with offering to devote your time and energy to creating and maintaining social media pages.

Offering some form of social media optimization will set you apart from the rest, and give you a competitive edge.

Do you already offer social media services? What do you offer? Any tips for our readers? Share them below!

Why Your Web Hosting Company Is Failing

Web Hosting Company Is Failing

So, you started a web hosting company. You promised your customers cheap web hosting with free domain name, unlimited bandwidth, and no downtime. Why aren't those revenue numbers where they should be? There are some excellent reasons why any web hosting company fails. See if something you're doing matches with any of these explanations.

success and failure Web Hosting Company Is FailingWhy Web Hosting Company Is Failing: Slow Processing Speeds.

In a world of smartphones, apps, and instant gratification, you simply can't take 24-hours to process a new client. You have to offer those cheap web hosting with free domain name services right away. Take too long? You'll pay the price with a lack of client satisfaction. This, in turn, creates a bad image for your company, and that translates into no revenue for you.

Why Web Hosting Company Is Failing: A Lack of Customer Support. Got a guy in another country with a cell phone representing your customer support team? It might have seemed like an inexpensive option at the time, but your clients won't appreciate your outsourced approach. Make sure that your customer support is on target. Otherwise, you'll quickly gain a negative reputation.

Why Web Hosting Company Is Failing: A Weak Server! Is your system's main data-center your PC? Is your PC sitting in your living room? You have a problem. You can't set up a good service (no matter how great that cheap web hosting with free domain name promise sounds) with a data-center that's completely lacing. Solution: rent a server. This is a better, and often more cost effective, solution.

Why Web Hosting Company Is Failing: Bad Billing. Clients want invoices that look professional and make a whole lot of sense. If you're sending out handmade invoices or using a service that's unreliable (like Excel), your customers will notice. Set up an automated invoicing system, so that clients take you seriously.

Why Web Hosting Company Is Failing: Fraud Alert. Most online businesses will become victims of fraud at some point. It happens, but you can try to prevent fraud at all costs. Set up an automated system that has fraud protection built in.

This might not make you bulletproof, but it will help to ward off any fraudulent activities. Why does fraud matter? Once the world knows about fraud connected to your business, people will stay away.

Why Web Hosting Company Is Failing: Bad Reviews. Sometimes, a bad review on a review site is warranted. Other times, not so much. Check review sites regularly to see if your company name pops up. If you see a review that doesn't look accurate, make sure to respond to the reviewer in question. Don't act with hostility, but get to the root of the problem — and offer a public solution. People want to see that you handle your discrepancies with decency.

Why Web Hosting Company Is Failing: Unreachable. Lastly, make sure that your team is always reachable. This may seem like a no-brainer, but so many companies don't put contact information on a company website. List your phone number, address, email, and other contact details. Make sure that people can reach you — and that you respond accordingly! Offering cheap web hosting with free domain name isn't enough anymore! Today, you have to prove that you are a legitimate company that cares about clients. Go through this checklist and ask yourself if you have covered all of these bases. Have you?

CPM, CPC, and Small Business Options

CPM, CPC, and Small Business Options

TechCrunch writer, Josh Constine, posted an interesting article the other day titled ‘Yelp Ads Are Not a Rip-Off, You Pay to Seal the Deal.' His article was spurred by a VentureBeat piece by Rocky Agrawal titled ‘Yelp Advertising Is a Rip-Off for Small Advertisers.'

Constine argues that Yelp ads are not a rip-off. He also states that these ads can provide a nice ROI. Agrawal, on the other hand, believes that no small business can gain a decent return from Yelp ads, due to high prices. So, which theory is the correct one? Should you consider Yelp ads for your small business?

The Benefits of Yelp Ads

dynamic_corner_house CPMAs Constine states, most people who visit Yelp already know what they want. More importantly, these people are, generally, ready to buy. Yelp simply provides a myriad of retailer options. Businesses that advertise via Yelp can place an ad at the top of a Yelp search. These ads include direct links. This, in turn, puts businesses that advertise in direct consumer view.

But, Yelp ads aren't cheap. Yelp charges $600 Cost Per Thousand (CPM). To break this down further: for every 1,000 impressions an ad receives, that company has to pay $600. This pricing and model may not work for all small businesses, like a restaurant or mom and pop shop. The amount of return on a Yelp investment won't be worth the CPM cost. However, this doesn't apply to all small businesses.

The Nature of the Business Counts

It can come down to business types, not business size. A small local doctor's office may be able to bring in lots of repeat, and new, clients through a Yelp ad. Constine points out that this is not the case for a small restaurant, that may be successfully in reeling in a new customer, but that customer might not be a repeat customer.

Contractors, dentists, real estate agents — all of these small businesses can gain new and repeat business through Yelp ads. Sure, that CPM is high, but it could potentially be worth the high price in the long run. There's something else to consider here too.

CPM VS. CPC

CPM is not the same — and shouldn't be confused with — Cost Per Click (CPC). Companies like Yelp make money by simply displaying an advertisement. An “impression” simply means the number of page views.

Potential clients don't actually have to click on an ad in order to count towards that 1,000 CPM total. The fact that viewers are simply seeing an ad proves to be good exposure for any company, but it doesn't necessarily translate into link clicks.

CPC, on the other hand, refers to the number of clicks an ad gets. Do clicks automatically turn into paying clients? That remains to be seen — and largely depends on your website. Signing up with a CPC advertiser means that a small business owner won't have to pay for advertising unless someone actually clicks on an ad link. Which method is better?

Which Method to Choose

Companies like Yelp make money no matter what. Since Yelp bases all of its ads on a CPM format, revenue is generated when those 1,000 people simply view an ad. Companies that give businesses the option to choose CPC may not make any money. Facebook provides a good example of this.

When signing up for a Facebook ad, the social network provides either a CPM or CPC option. If an ad doesn't perform well and generate a few clicks, Facebook will boot the ad. Why? The social network won't gain any money from an un-clicked ad. Facebook prefers CPM ads. Why doesn't Yelp offer both options? Simply: Yelp isn't guaranteed profit with a CPC model. It really all comes down to personal preference, though.

Can A Small Business Gain A ROI On A CPM Ad?

The short answer here is: ‘yes.' Small businesses can gain a good ROI on a CPM ad if that business can attract and retain new clients. But, a CPC ad campaign might be a better idea for a business, like a restaurant, that can only afford to pay for advertising based on clicks…and not on page views.