Startups: It's All About Domain Names

Whether you opt for shared hosting, dedicated server hosting, or cloud hosting, none of these will matter until a domain name has been chosen. If you're thinking: “oh, that's easy!” Think again. Choosing a domain name can be costly in more ways than one.

Startups: It's All About Domain NamesSelect the wrong domain name, and you'll have a hard time competing with the company that got it right. Select the right domain name, and you could be paying up to 7 figures for that name. Startups: before you decide between dedicated server hosting or shared hosting, read through this article first!

Startups: It's All About Domain Names: What An Expert Has to Say

A recent Forbes article titled ‘Should A Startup Spend VC Funding On a Domain Name?' and written by Venture Capitalist David Teten sheds some light on the topic. “It is important to pick the right domain name early, because the penalties for switching can be severe,” Teten writes.

This penalties include changing all company office supplies to reflect the name; paying for another name (thousands); and throwing away all of that marketing and SEO work. Another cost is included as well: the cost of losing some clients.Startups: It's All About Domain Names: The Trouble With Changing a Domain Name

If you've had the same domain name for years, your clients are used to that name. A sudden change might mean a loss of clients, and no startup can afford that cost. The aforementioned article recommends choosing a domain name that's really similar to the one you wanted originally. This way, when you change names, your clients won't be overly confused.

What about spending a large chunk of your startup funds on a domain name? Since the right domain name can go for 7 figures these days, you might have to. But — and this is a big “but” – be sure that you have a market first. If you've invented a pillowcase for a bunch of bananas, you probably don't have a market. If your startup has gained a ton of press and is backed by a reputable VC, spending money for the right domain name is a wise move.

Startups: It's All About Domain Names: Selecting the Right Name

SEp analysts suggest not choosing a domain name that includes a dash. Simply because dashes confuse people. It's also best to keep that domain name as simple as possible. If you're selling carrots, aim for carrots.com. Or, use your company name with a “.com” after it – just make sure that company name isn't too odd or confusing.

Keep in mind that some domain names can be rented or leased temporarily. This might be one way to snag the domain name you want without scrambling for the right amount of funds. Eventually, you can purchase that name. We have a lot more written about cheap domain names here. I'd also like to know what you think. How much should you spend on a domain name?

Domain Name Hosting

Companies specialized in registering domain names, and they provide the facility to check the availability of unique domain name.

.eu domain registration policy of European Commission for organisations, businesses and individuals

To manage the technical infrastructure of .eu and its variants in other scripts EURid is appointed by EU.

  1. an undertaking having its registered office, central administration or principal place of business within the European Union, Norway, Iceland or Liechtenstein, or
  2. an organisation established within the European Union, Norway, Iceland or Liechtenstein without prejudice to the application of national law, or
  3. a natural person resident within the European Union, Norway, Iceland or Liechtenstein.

Latest News:
UK expreses its intention to leave EU on June 23,2016.
Brexit Could Impact EU Domain Registrants, it is unclear unclear whether UK registrants will still qualify to hold their .eu domains. UK accounts over 300 thousand .eu domain registrations and is 4th biggest market

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