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Important SEO Site Loading Tactics

Need some help loading your site? You should! The right site loading tactics can make or break a website. Time is precious, SEO rankings are essential, and you have all the power to control your site in your hands. You just have to follow a few simple steps. Optimization is the key to creating a website that wins out every time. Here are some more details.

SEO Rankings

You probably know this, but in case you don't, I'll clue you in: Google has announced they will now factor in page speed when ranking your website. This makes perfect sense: how can you consider your page a “top ranking page” if visitors are eternally frustrated at the amount of time it takes to navigate from page to page on your website? How many of these users are so frustrated they leave before they get the information they came looking for in the first place?

Of course, Google said that whether or not you have a fast loading website, the figure doesn't hold heavy weight when determining your ranking. That doesn't mean you shouldn't worry about it. You certainly should.

Show Me The Money

A fast loading website leads to an upturn in revenue and conversions. For example, Mozilla was able to reduce the time its homepage loaded by two seconds, and saw 15.4% additional conversions.

Amazon analyzed their site, and found that even a seemingly insignificant reduction in speed (0.1 second slower) amounted to a 1% loss in revenue.

My Site Is Sluggish. What Now?

One thing you can do is switch to a fast website host. Sometimes, it has nothing to do with your site design at all. If that doesn't help, try one or more of the following:

There are plenty of additional steps you can take to assure your site runs optimally. Head over and take a peek at this infographic for more information.

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