Maximize Hosting Revenue
Revenue is the end goal for all companies. Maximizing revenue doesn't have to mean getting new clients either. You can generate plenty of revenue from the clients that you already have with some simple tricks. If you currently run a hosting company, don't forget to look at the opportunities that you have right in front of you. Take a look at these five ways to maximize hosting revenue – from existing customers!
1. Cross Selling : cross selling isn't anything new, but it is something that most existing hosting companies don't think about often. How can you cross sell? Make things like domain names and SSL certificates appealing to existing customers, and you will soon see the benefits.
2. Upselling : Upselling is kind of like cross selling, only upselling involves asking existing customers to purchase additional items. A good hosting example is asking a shared hosting client to switch to a private server or cloud server client. If you make the benefits seem appealing enough, clients will follow your lead.
3. Add on services : If you haven't changed your service offerings in awhile, now's the time to do it. Find out what your clients have been searching for or asking for, and offer those services to existing customers.
One good way to do this is to check out what search terms hosting clients or cheap hosting clients are looking for. If you see the same term appear regularly, there's a good chance that many people want it. So, offer it. It's really that simple.
Maximize Hosting Revenue: Open Your Eyes
The great thing about having a steady stream of good clients is that you can maximize your profits without looking for new clients. While you shouldn't give up the hunt for new business ever, you can see what your existing clients might want, need, or be willing to purchase.