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Cloud Hosts: Problems With Your Hosting Services? Look To The Network.

Cloud Hosts:

We've discussed how small businesses can benefit from cloud hosting before, with many small- to medium-sized businesses putting to work the hosting method that provides them with exactly what they need for their website. Now, it seems large corporations are catching on to the cloud's usefulness for their own websites.

Analysts are now predicting all areas of cloud hosting services, whether platform-, software-, or infrastructure-as-a-service, will grow to an estimated $60 billion in the next three years. As such, cloud hosting providers are beefing up their investments into not only hosting services, but colocation and managed unified communications as well.

How Cloud Hosts Stand Out Among The Rest

With so many cloud hosting providers out there, what can one company do to stand out above the rest? It's simple: better network monitoring.

A recent survey of IT organizations conducted by Internap, a cloud hosting and colocation services provider, points out that 88% of businesses and other organizations gain network usage and application performance trend data. Other studies indicate that these companies will pay top dollar for these services, such as application optimization, application transaction response time performance monitoring, and end-to-end correlation.

Network Performance Is Key

When switching to cloud hosting, numerous issues regarding application performance and other problems can arise. Latency, jitter, and packet loss found in cloud hosting become quite evident. Take virtual desktop infrastructure (VDI) as an example: these applications rely on transactions being conducted, as well as messages being sent, in an instant. Intermittent packet loss or latency issues in the network at any time can be costly in terms of productivity for any business.

Network monitoring is the solution. But, do most cloud hosting organizations have the time or money for that? Probably not. Also, take into consideration that most traffic travels between remote offices rather than hitting the data center monitoring point. You can see that cloud providers would like a little help in this area!

What Can Be Done

It is obviously imperative we gather information regarding the networks that keep the cloud up and running. Customers want to get exactly what they're paying for, and hosting providers want to be able to respond in an instant to outages and issues with application performance.

So what can a cloud provider do? Here are some problems network operators can come across in attempts to get a decent cloud platform up and running smoothly, with ideas as to what they can do about it:

The bottom-line: a cloud can only be effective if the network is effective. If you're having issues with the cloud hosting services you're offering, start at the network and work your way up from there. Analyze its performance, and if improvements need to be made, you'll likely see a big difference in the quality of services you're offering.

Are you a cloud hosting provider looking to improve upon the services you offer? Have you thought to look to the network first, or did this seem to be common sense?

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