Google's Dynamic Remarketing

Google's Dynamic RemarketingHave you heard about Google's new Dynamic Remarketing strategy for your cheap hosting website? If you're an online retailer, this is a great program. Users may feel differently! Let's say you just looked at backpacks for the kids' first day back at school. You clicked away to another site, and there are those backpacks you just looked at in the form of an advertisement. What gives? How did they know you just looked at those backpacks?

They're part of the Google Display Network (GDN), that's how. The idea: the more you flash that item a user was interested in looking at in front of their faces, the more apt they are to purchase it. The goal: increase revenue for businesses, and show the customers relevant advertisements. But does it work?

Google's Dynamic Remarketing: How Does It Work?

Simply include a tag to your site, a product ID parameter, and a set a few more parameters. Now, when a customer browses your site, the tag adds that user to a list based on what they are looking at, tracking all of this activity via browser cookie. If the user clicks to another website within the GDN that tag travels with them, displaying the product name, image, and price in a dynamic ad.

You can customize your ads with your company logo (Google will optimize the image for whatever device the user is accessing your page with automatically), or characteristics of your brand.

It relies on a products recommendation engine, where it decides the best ads to show users. In addition, it will decide whether to display the item the user was about to purchase, popular items overall on your website, or items that are often purchased with one another.

Google's Dynamic Remarketing: Why Should I Rely On Google Dynamic Remarketing?

  • It gathers more useful data from users, allowing you to target specific demographics more easily.
  • It is more affordable for small- and medium-sized businesses thanks to no minimum spending limit.
  • It offers more choice in pricing with the PPC or CPA price points. You tell Google what you can spend, and Google will optimize your marketing campaign based on the goals you set.
  • It reaches vast numbers. The GDN is seen by 80% of all global Internet users, including Gmail, Youtube, and Blogger.
  • It gives you control over the sites you appear on most often. Also, you can choose the sites you don't want to appear on at all.

Google's Dynamic Remarketing: How Long Before Users See The Ads?

Before your ad can be displayed on sites within the GDN, the remarketing list has to have a minimum of 100 cookies on it. The Google search ads list has to have a minimum of 1,000 cookies prior to customizing a user's ads within the search results. Once a user comes to your site, they are added to your list. There is no limit to the number of cookies that list can have!

Google's Dynamic Remarketing: Other Considerations

You must link your Adwords account to your Google Merchant account before you can use Dynamic Remarketing. You are able to link your merchant account up to multiple Adwords accounts.

After the first couple of ad campaigns, you'll have an idea as to user behavior. At this point, you should take this information and create custom lists (users who frequent your website, users who only look at certain product categories, etc.) for future marketing efforts!

Google Tag assistant, offered as a Chrome extension, can help you with the process of adding tags to your cheap hosting website. Place tags in website footers in order for them to work on each and every page, or tag specific pages.

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