Marketers pay close attention to different social media platforms like Instagram, Facebook, Linked In, Twitter for promoting brands and products. They thoroughly monitor their competitors using reverse engineering and copy topics, themes, and information available. Furthermore, prepare a list of distribution channels on which competitors are active and try to gather the report of the response they are getting through reviews and suggestions.
Everybody wants to do better and a step ahead of its competitors. Hence, the ultimate goal is to make interesting videos with real up-to-date content, adding more value than that of competitors.
Don't overload the videos with a lot of information. Rather concentrate on an easy-to-understand format by putting diagrams, nice little outlines that flash from time to time, graphics, and sound cues & quality. Your viewer never should get bored or feel heavy.
Essentials – Video Marketing Launchpad
You must grab the viewer's attention, connect with them and finally tell what next-to-do. The great call-to-action i.e., ‘a click a link to buy or ‘write a review, feedback or comment' or ‘Order Now' should be obvious and prominently visible. No doubt people appreciate and acknowledge, if the video benefits or an outcome, they are looking for.
Sometimes amateur hand-made personal videos without slick and smooth corporate packaging go viral. Why? Because they are packed with grass-root solutions which niche target audience are looking for.
Video file name, title, sub-title, description & keywords
The value of these elements are attention-grabbers hence, should flow naturally, creating context and talks about the video.
Produce Videos – Video Marketing Launchpad
- Software-driven solution: The quickest way which turns articles into videos or slideshows based on the keywords of the text. Although, videos prepared using the software are not so popular, as they lack a personal touch.
- White-board videos or Videoscribe: involve black and white computer-generated hand drawings with some sort of manual look used for explainer videos, product reviews, or short animated ads. The software pulls the pictures and creates the illusion that it is drawing, but actually, are preloaded. The voiceovers and music further enhance such videos. The software is shipped with a library of easily customizable cartoon images.
- Personality-Focussed Videos: The best type of video for marketing purposes and to build trust. Featured by the presence of a direct human-to-human connection with the richness and intimacy of human voice. The video needs a solid script and good narration skills, this is a bit expensive to make.