Want to Increase Facebook Likes? Here’s How!

Increase Facebook Likes

Increase Facebook LikesAre things on your Facebook page at a standstill? What gives? Is there anything you can do to increase the number of Facebook fans your page has? Yes! Do you even need a Facebook page if you run a hosting company ? Of course! Take a look at these tips.

1. Increase Facebook Likes: Post Regularly

You need to find the right balance in terms of posting frequency. You want to post more often than once a month (that should be a given!), but not twenty times per day. Facebook allows you to schedule your posts, so carve out some time in your week (even just an hour) to draft and schedule Facebook posts ahead of time. Now you don't need to worry about posting too little due to a hectic schedule.

One post per day is great, but a few more can't hurt. You should also experiment with various times each day to see which times are optimal for maximum reach. The most important thing: make sure your posts are encouraging your fans to engage with you and share your posts. This increases your reach substantially, and is a great way to pick up more fans!

2. Increase Facebook Likes: Check Page Insights

You know what I'm talking about if you already have a Facebook page: that line chart that shows you your reach for each post throughout the week. It allows you to see what your fans like best (text vs. photos vs. videos), and which times tend to create the best reach. This isn't something you should do daily, but don't overlook this handy tool.

3. Increase Facebook Likes: Targeted Facebook Ads

Yes, it's going to cost a little money, but it will draw targeted users in that could mean more fans! Promoted Posts are doing very well these days too. These are the posts that show up within the News Feed, hidden amongst those pages the user already follows. Be sure to choose the option that targets friends of your current fans — users will trust your page more when they see their friends and family are fans too.

4. Increase Facebook Likes: Place Link To Your Page On Your Personal Profile

This is one of the easiest ways — when your friends see your profile, they'll see a link to your business without the need for ads. Add that link to the ‘Employment’ section on the ‘About Me’ page.

5. Increase Facebook Likes: Place A ‘Like' Box On Your Site And Blog

If you don't have a Facebook ‘Like' box embedded in your shared hosting website or blog, you're missing out! It's easy, and gives the user one less step when liking your page.

6. Increase Facebook Likes: Interact With Other Pages

Rather than comment on another company's Facebook post using your personal profile, switch to your page. Be sure you aren't trying to sell anything, just contribute positively to the conversation. People will then be interested in checking out your business!

7. Increase Facebook Likes: Post Useful Content

If you want people to like your page, you need to provide them with valuable, useful content above all else. This is what people truly want, not silly memes or links to boring articles.

Do you have a Facebook page? Do you think you're doing all you can to gather new fans, or do you have your own tips to share with our readers? Tell us!

How Hackers Hurt Cheap Hosting Companies

How Hackers Hurt Cheap Hosting Companies

How Hackers Hurt Cheap Hosting CompaniesIf you run a web hosting company, there's something that you might not know: a few hacked sites can hurt your bottom line. But, wait, hacked sites aren't your fault, right? Even though web hosting company owners are responsible for hacked sites, a new study shows that site owners often blame hosts for hacks.

How Hackers Hurt Cheap Hosting Companies: The Commtouch Compromised Websites Survey

This past year, the Commtouch Compromised Websites Survey including the question: “do website owners blame or leave their hoster after their site has been compromised …?” The answer? Yes; but not for the reasons that you may think.

The problem, as it turns out, is that site owners don't directly blame hosts for hacks, but they do blame a host that doesn't help solve a hacking problem. Amazingly, the aforementioned survey found that only 14% of site owners gained help from hosting companies after an attack. 14%! That's a low number.

How Hackers Hurt Cheap Hosting Companies: Why the Lack of Help?

Most cheap web hosting companies don't offer hacker support or help for free. In almost every case, this type of customer support is only available for an additional charge. For some web hosting companies, charging an extra fee for site support is a great way to make more money, but this tactic could actually be doing more harm than good.

The same survey found that webmasters are three times more likely to change web hosting providers if help is not included in a hosting package. As it turns out, website owners would rather pay more for a package that includes hacker help and support than pay extra for that same support in a time of need. What can you learn from this survey?

How Hackers Hurt Cheap Hosting Companies: Lessons Learned

Sometimes adding additional features to a package for a high fee isn't the way to go. When a site hack happens, your clients will need your help and support. If that support doesn't exist, those site owners will simply seek a different host that does offer help. There's something else at play here too.

Once it becomes obvious to hackers that a particular hosting company has lax security, those people will target sites hosted by that company (How Hackers Hurt Cheap Hosting Companies). In other words: if your hosting site doesn't offer great security and a way to ward off hackers post-hack, you are setting yourself up for bigger troubles.

How Hackers Hurt Cheap Hosting Companies: How to Include Hacker Support

Adding around-the-clock IT support for all clients can be costly, and that's not the way to go in most cases. However, you can enter a contract clause that includes help in the case of a site hack or other attack. This bit of fine print may be enough to ease client minds, and you can prove your company worthy when support is at hand after an attack.

In the world of web hosting and cyber attacks, a little bit of extra help goes a really long way – just look at the facts. As always, we're here to help you figure it all out, so just ask if you need some tips or other bits of information.

Image courtesy of altermark via Flickr Creative Commons

The True Cost Of Quality Web Hosting

Quality Web Hosting

Quality Web Hosting dollar signWonder what a quality web hosting will actually cost you? You might be surprised to learn that it can be quite inexpensive. But no matter what you pay, if you're a business, you need a cheap hosting website.

No one turns to the Yellow Pages anymore to find a product or service in their area. Instead, they turn to the Internet. A Google search for Chinese food restaurants in your area turns up a neat little map complete with pushpins. Hover over those pushpins and you'll see the address and telephone number, allowing you to call ahead and make reservations or place an order for pickup. If your Chinese food restaurant doesn't have a web presence, you're truly missing out.

Quality Web Hosting: The Problem With Free And Dirt Cheap

Sure, you could go with a free web hosting provider, but it's probably not the best idea you've ever had. These types of web hosting providers do come with a price in the form of ads for their service placed on your website. You have no say in where they're placed or how they appear, and nine times out of ten, visitors to your site will be turned off by them.

It is possible to find a quality web hosting! Sure, there are some that offer little value for you, the webmaster, especially if you haven't the slightest clue about HTML. Though that $3 per month price tag sounds appealing, it comes with the added cost of your time and your sanity.

Quality Web Hosting and Cheap Web Hosting In One

If you spend just a little bit more, even $10 per month, you can find a great cheap hosting company. It's worth the extra money, and here's why:

  1. More bandwidth and disk space. You don't need to worry about your site being extremely slow from an increase in traffic, and you don't need to limit what you post to your site.
  2. Useful control panels and templates to help you design your site, even if you don't have the slightest clue how to write HTML. Often times, these cheap hosting providers offer a free shopping cart and checkout, blog, and more.
  3. Customer service that is available at any time, on any day, when you need them, not just Monday through Friday 9-5.
  4. Available and responsive tech support. Again, available at all hours at any time you need them. You'll need to do some research into response time, but it's worth it when you know that problems are dealt with as soon as possible rather than a day or two down the road.
  5. Uptime guarantees. Now, don't get carried away. You can't guarantee someone 100% uptime. Just not possible. 99.9% is good! Just research their practices in the event of something like power outage or hurricane. Are there generators? How long does downtime historically last for that company?
  6. Security is key. Is data encrypted? Are the servers located in locked, highly secure areas? Are they monitored 24-7? What about firewalls and anti-malware and anti-virus software?

A free hosting company just won't offer all of this and quality web hosting, and neither will a low-quality cheap hosting provider. At the end of the day, your website will bring added profits to your business. Isn't it worth it to spend a bit extra to ensure it's successful as quality web hosting?

The Importance Of A Backup Plan

Backup Plan

Backup PlanIt's the moment you try with all you have to avoid, but there's absolutely nothing you can do: your shared hosting website has gone dark due to a hosting provider outage. Although you can research companies for months in order to find the one with the least amount of outages, you'll never find one with 100% up-time guarantees. It's just not possible (and if you find one, stay away! They are lying to you!)

So what do you do when the worst does occur? Downtime costs your business a lot in the long run, in the form of lost customers and profits when there is no site to conduct business on. One small step you can take is to request what is called a ‘static page' in the event there is an outage. This message is customized to your company, so that when visitors try to access your page during an outage they don't see a generic error page. But is there anything else you can do? Preparation is the key.

A proper strategy with backup infrastructure is also the primary goal of organization. Not only data but the entire working environment is important. Restoration of Normalcy required in minimum time after a disaster without any loss of data. Disasters can be natural or hardware failures or even hacking attempts.

Backup Plan: How To Prepare For And Cope With Downtime

The severity of the outage depends on the type of business you conduct on your shared hosting website. If it's an informational blog, that's not as big of a deal as a busy online retailer or bank. Just a couple of hours of the site being down could cost you a few thousand dollars and lost customers, which is revenue lost down the road. What about all of the money you have to spend to get the site back up and running?

Here are some ideas towards preventing outages, and dealing with them when they do occur.

1. Backup Plan: Test Backups.

It seems simple enough: you signed on with a shared hosting provider that promised daily backups of all of your data. While your hosting provider might tell you they back up your entire site, you need to test that theory prior to an blackout.

Conduct a simple test of their backup claims by uploading a file to your site. After a period of time, delete it, and then call the hosting company and ask if they can restore it for you. The restoration process should only take about 30 minutes max, and if it doesn't, you should be concerned. This is why it is crucial you perform your own daily backups, no matter what the hosting company says they do.

2. Backup Plan: Review Your Options

I have already mentioned this: there is no such thing as 100% uptime, so stay away from a company that makes that claim. If your provider comes across as untrustworthy in any way, find a new provider. There are many, many options out there, so know that you can switch at any time.

3. Backup Plan: Keep An Eye On Things

Website monitoring sites exist, such as Hyperspin and Basic State, that emails you in the event of an outage. Isn't it great to keep an eye on things yourself, not leaving it all to the hosting provider? Another effective strategy: keep a log of changes made to the site. Record who made the changes, what changes were made, and the date they were made in order to speed up the recovery process.

4. Backup Plan: How To Handle A Blackout

Ok, your site went down. Start by placing a call to the provider to see what's going on, and see if you can get a rough idea of when they expect it back online. Is it just your site? Is it numerous sites? When you have some answers, notify your customers about the issue. If it's an extended outage, updates should be provided more frequently.

An outage isn't the end of the world. Take steps to prepare yourself (Backup Plan), and you'll get through it just fine!

Is TOR Going Down?

Dublin man arrested after TOR child Porn Bust

Tor projectEric Eoin Marques, arrested on a warrant issued from United States authorities on online child pornography charges, was called “the largest facilitator of child porn on the planet” by the FBI. He was a resident of Dublin, Ireland, and operated hidden services hosted by the hosting company he founded, Freedom Hosting, to host the highly illegal material.

How did he do it? And, more importantly, how did he get caught? Let's look at this case and see what went wrong, highlighting the issue of the Tor Browser itself.

The Bust

Irish news outlet Independent.ie broke the news on August 3rd that US authorities were seeking the extradition of Marques, a citizen of both the US and Ireland. The four charges: distributing, conspiring to distribute, and advertising child pornography, as well as aiding and abetting a conspiracy to advertise child pornography. If convicted, he faces up to 30 years in prison.

It was requested he not be granted bail as he is deemed a flight risk. Also, there are fears he may tamper with evidence in the case. Upon searching Marques's computer, investigators found searches pertaining to the process of obtaining a visa and how to gain entry into Russia. Authorities referred to him as “anonymous,” due to the fact he has no prior convictions, nor has his name ever come to the attention of authorities before. Marques surrendered both of this passports.

Tor

After his capture, a post was featured on the Tor Project's blog alerting users to the fact “a large number of hidden service addresses disappeared from the Tor Network, sites that appear to have been tied to an organization called Freedom Hosting – a hosting service run on the Tor Network allegedly by Marques.”

But what exactly are hidden services? Precisely what they sound like. Hidden services are sometimes used to run different Web services that fly under the radar – they aren't detected on traditional FTP and IRC servers. Tor is relied upon by scores of journalists, zealots, and whistleblowers who desire a way to publish questionable material without their name or identity being attached to it.

Some users of the service are completely harmless: the New Yorker, for example, use a hidden service which allows sources to communicate anonymously with its editors. Other users are not so harmless: lists of credit card numbers obtained illegally, fake Ids, and Bitcoin wallet services can be found on The Hidden Wiki's website along with countless other hidden services, according to Ars Technica.

Freedom Hosting

One of many free and cheap hosting providers offering hidden services hosting, it was one of the worst in terms of content it would host. With a high amount of child pornography sites and Hidden Wiki sites that gave those posting the child pornography and traffickers a way to sell their goods online, Freedom Hosting was attacked by Anonymous in a denial of service attack due to the nature of the material it hosted.

It is believed their servers are part of a bulletproof hosting provider somewhere in Russia or Romania, according to the hunch of the Irish authorities. They noted a large amounts of cash being transferred to accounts in Romania, along with his request for information regarding obtaining a visa to gain entry to Russia. Marques's excuse: he was helping his friends in Romania who needed some extra money. As for the inquiries into the visa, he claims he was simply curious about NSA whistleblower Edward Snowden and was just doing some research regarding the topic.