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The European Commission ePrivacy Directive

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ePrivacy Directive

Any website collecting individual privacy via cookies must ask for prior content. No-answer means automatic consent. The European Commission with this wants to build the European citizen's trust, by giving them power over the data collected and stored about them. In the European market, a company can operate only when it follows data protection regulation. The regulation checks the unfair competition between European and Non-European companies.

The violating companies fined 100 million Euro or 5% of the worldwide turnover per year.

In 2016 ePrivacy was proposed to enforce the existing ePrivacy Legal Framework further and becomes effective after 2018. The regulation applicable to both online and offline European companies or providing services in EU states that:

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