Real estate is “Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; an immovable property of this nature; an interest vested in this; an item of real property; buildings or housing in general. Also: the business of real estate; the profession of buying, selling, or renting land, buildings or housing.”
A web page or webpage is a document or information resource that is suitable for the World Wide Web and can be accessed through a web browser and displayed on a monitor or mobile device. This information is usually in HTML or XHTML format and may provide navigation to other web pages via hypertext links. Web pages frequently subsume other resources such as style sheets, scripts, and images into their final presentation.
Web pages may be retrieved from a local computer or from a remote web server. The web server may restrict access only to a private network, e.g. a corporate intranet, or it may publish pages on the World Wide Web. Web pages are requested and served from web servers using Hypertext Transfer Protocol (HTTP).
Web pages may consist of files of static text and other content stored within the web server's file system or may be constructed by server-side software when they are requested. Client-side scripting can make web pages more responsive to user input once on the client browser.
So basically real estate web pages would establish a real estate agency on World Wide Web.
Property realtors want to convey the message that they’re reliable and well-established. They want home buyers to feel that they will be purchasing a property from a company that’s dependable, steadfast and time-tested. That’s why most of them opt for a classic and sophisticated theme for their websites, rather than a sleek, modern theme.
DOMAIN NAME: One of the most important things in a website is the domain name. In a perfect world the perfect domain for you will be realestates.com but nowadays you have to satisfy with some additions like myname-real estate or realestate2000 or other that matches your specific activities.
WEBSITE DESIGN: The next step is to make the site design. It’s important when a visitor comes to your site you have to keep his attention it can be done by using light, soft colors and a slogan like “We are probably the best …” These things will put you in a better position in your visitor's mind.
Structure of a website:
WEBSITE MENU: The site must have the main menu near the header where the visitors can find basic information about your company.
Don't put in that menu secondary information like Terms and conditions, you can put it in an additional menu.
SEARCH FACILITY: The search engine is very important especially if you have a big number of properties. It's good if it keeps the visitor's previously search – for example, if he searches for all properties of type Apartments and he gets 120 results then it's good if he can choose region London and the search engine shows him all the apartments from region London which is 90. Then if he can choose the property price range the search will tighten the results to 20. And here is his apartment!
If there are a lot of common characteristics of the properties you can place all of one kind in the left or right column.
NEWS: The news section is used for the search engines, they like to know if your site is being updated recently and they will thank for your efforts in their search engine results.
NEWSLETTER: The same is for your visitors. You can send them your latest properties or you can just send them greetings. So they will know they are important to you and you hold on them.
PROPERTY LISTING: In the property listing – for example in the home page as Special Offers or in the search results usually the visitor gets a number of properties and you have to help him to decide which property is for him. Usually, you put a part of the information here – for example, the property name, a short description, price or other.
Once he had chosen a property there you must show him complete information.
PROPERTY DETAILS: Every visitor will be pleased to find complete information about the property he is interested in. Give as much detailed information as you can. Place an image of the property also.
You can also add some files for download such as price lists, brochures or other key information; it would be good if you place your contact information in case of further visitor's interest.
ADDITIONAL FEATURES: In your real estate web site you can place also much other helpful information which can be useful for your visitors to reach you easily. Such as:
Property inquiry form – where the visitors can send their inquiries
Submit property form – where they can submit their own property for sale or rent. Etc.