Mistakes to Avoid
- Free Web Space – Remember seeing all those ads that mention “free web space”? Please avoid participating in these services. In most cases, the reason it's free is that the company will place advertisements for other websites all over your web page. This defeats the entire purpose of having “your own” web business.
Why should you have to give your potential customers away? Shouldn't you be able to keep the visitors that you have paid to receive through your own ad campaigns?
With “free web space” sites, you'll give away more business than it would cost you to get your own domain and hosting service. It's not worth it.
- Limited hosting – Avoid hosting packages that will not allow you to add order forms, statistics, or multiple email accounts to your website. These are necessary tools for any webmaster who desires to open an online business.
It's best to choose a hosting service that offers many options such as:
— Multiple POP Email Accounts — Dedicated Hosting — Secure Servers — Web Usage Statistics — Web Space Allocation (you can get how much web space you'll need) — URL Redirection — Autoresponders
These are just a few “necessary” services to look for when choosing a web host for your new website.
- Low-Cost Hosting – Watch out for very low-cost hosting packages (i.e. $2.50 per month). They usually require something in return, which can take away profits from your online business.
I must admit that it does sound appealing to sign up for free or very low-cost hosting, but count the costs before signing up…
- Each time an advertisement banner is placed on your website, it's designed to get your visitor to click out of your website and go someplace else. Most free or low-cost web hosting services place these banners at the very top of your web page – giving the visitor an opportunity to click out of your site before getting to the first words of your presentation.
One complaint that comes to mind about a free hosting service was that the company's server became overcrowded and the customer could not get their website to come up 50% of the time. When this happens, your business is closed – and you have no control over this situation.
One final point about hosting before closing. If you get your own domain name, and your own hosting, your visitors will have more confidence in your site and will be more willing to buy your products or services.
Search for a web host that offers fabulous service, affordable rates, and everything you'll need for your online business. You'll be glad you did!