When you have a website and you want to improve the user experience by providing high availability and high performance, then you have to go ahead and start using Content Delivery Network or CDN. Your business website is meant to perform well everywhere in the world and to ensure that and to redefine its performance level, CDNs will do a great job.
First let us understand what it really is? CDNs are a system where a large number of servers which might be located at different strategic locations around the globe, are connected to each other. All these servers are capable to provide the content of your website to the potential user. So when a customer clicks on your website he is served with the contents of your website from one of the multiple servers which have your website on them. This particular server will be the one which is geographically located nearest to the visitor. When a visitor receives your website content from a server near him instead of a server located may be half way across the globe, his experience will definitely be better. In order to make maximum visitors' experience a good one, it will be recommended to have as many servers as possible in the CDN, the more the merrier!
Advantages of using Content Delivery Networks
When you use CDN your reliability increases. Your website becomes less susceptible to hanging because of heavy traffic on a server. Also it becomes difficult for those who are there to harm your website by hacking it. It is simple, when someone needs to have a look at your website, he gets to do so by the server nearest to him. This is quick, reliable and clean. Some other inherent benefits would be:
- Your ranking in search engine results gets a boost
- the load on your hosting is reduced
- Your customers are happy!
- Minimized possibility of a downtime
Improved SEO Rankings
When search engines like Google assign a rank to a website, they take a number of criterions in consideration. One of these criterion is the speed at which the web pages of your website load. When there is a web site which has very high speed of loading its web pages, it gets a plus point and its ranking improves on the result page. If you use CDN for your web site it is sure to boost the web page loading speed and your web site will be loaded in minimum time. That gets you improved ranking in search results. Definitely when a website appears in the first few pages of the search results of any search engine, it will get more visitors and hence more business.
Remember that frustration that creeps in when the plate has been set in front of you on the dining table but the food is taking ages in coming. It is same feeling that a visitor gets when he clicks on the website and the content takes forever to get loaded. It simply drives them away to other faster loading websites. It is extremely essential to keep the website loading speed very high if you want to retain visitors and satisfy them. Using CDN will ensure that your visitor feels happy clicking your website name.
Less load on Hosting
There is a possibility that at a given time there are a number of visitors who want to check out your website. This leads to a high surge of traffic, which might be problematic for your hosting and it might not be able to serve your website quickly to everybody. But if you are using CDN this problem is resolved and all the content of your website reaches the visitor quickly, including audio and video files too.
These benefits clearly show that by using CDN you ensure that the visitors that come clicking, are happy and get converted into customers and do come back for more business. Also you get the benefit of publicity by word of mouth. The quality of surfing experience of the visitor on your website improves as does your SEO ranking. CDNs are definitely meant to do a lot of good!