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Hosting Plan Value
A hosting plan is created by taking in view its targeted customers. A study of a niche market is done, which is further segmented, and offering value positioning developed. The hosting plan features, price and server location is determined.
Once the plan created, it gets displayed on the website. The marketing, sales, affiliate members and partner sites communicated with the value and target customers. Thus, the plan is announced and promoted. Further improvements made to the proposal to create value for customers.
Changes to Hosting Plan Value
Price Comparison – Hosting Plan Value
The plan prices compared with competitors. Afterward, features and performance benchmarks compared. The hosting plan should fulfill the needs and demands of customer website, hence accordingly features level decreased or increased to move ahead of the competition. There is no change in performance, as its values always remain high. Even the hosting company should always try to improve the performance.
Market Sense – Hosting Plan Value
Gathering and acting upon the further needs and demands of a customer of a particular segment. The hosting company decides whether the requirements are legitimate and applicable to all the customers of that segment or that customer needs have increased and now need to be shifted to another layer.
New Offerings – Hosting Plan Value
With time, technology needs upgradations and updations. The companies often always get engaged in developing, launching and offering new quality services, which becomes USP (unique selling point) of a company. The prices adjusted within budgets. Thus with value sometimes there is a slight increase in prices.
Customization – Hosting Plan Value
New developing markets targeted with the prospect of acquiring new customers and plans are further customized accordingly.
CRM (Customer Relationship Management) – Hosting Plan Value
The customer judges that the hosting plan fulfills its website needs and gets delighted with the company services. Thus helps in building the long-term relationship with customers.
Outsourcing – Hosting Plan Value
The hosting companies often outsource less critical services to obtain better quality or lower cost. The company nurtures the functions and competencies that makeup essence to business.
In the hosting industry, it is well observed, that billing and server management is done using cPanel and WHM and server provider handles the backup services. Sometimes, the hosting company also outsource support services.
The hosting company focuses on plan design and marketing. Furthermore, makes a significant contribution to perceived customer benefits. It enables companies to focus on developing markets, and thus competitors won't be able to imitate its success story.
