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The Hosting Company's Positive Approach
The feedback, review, and rating websites and social media have given the voice to millions of customers to share an opinion, belief, and attitude. Thus, they create an environment about the trends, from where hosting companies obtain information. The reviews reflect happening, which the hosting companies use to take competitive advantage.
Vigilant Employees – Positive Approach
The dedicated team of PR professionals required to scan the Internet and derive related online information. The companies train their staff to spot new developments and related shared information.
The analytical team captures the information from web analytics about the visitor's movement into the website, reference websites and the link sources. Furthermore able to derive a conclusion, which sources are driving maximum traffic to their site. The marketing team further creates a strategy to transform those resources favorable towards the company.
Be in touch with affiliates and webmasters of partner websites – Positive Approach
The affiliate and partner websites also analyze their web statistics, and they can share helpful insights. Thus, helps the company to improve the shared information and further motivates the visitors to click on the links. The company analyzes and understand the customer type visiting the affiliate or partner websites, and create targeted landing pages to convert those visitors into sales.
Look up the Competitors Stories – Positive Approach
The competitor hosting company shares the latest developments, news and brand messages using the press release websites. The hosting company can research to know the various media, directories, and categories where such press releases got disseminated. Further, get the information about coverage and reach.
The hosting company can analyze the consumer opinion on those press releases, the sites, and persons who reshared them on their blogs, websites, social media, and forums. It helps to evaluate them as potential buyers or advertisers.
Reports of Review Websites – Positive Approach
The review and rating websites offer stories in which they share information related to hosting companies.
The sites on which maximum reviews posted.
The hosting sites which have maximum positive or negative reviews.
Most rated companies.
It helps to calculate the customer attitude and compare expert opinion. The dissatisfied customers often post complaints, negative reviews and unfavorable experiences to vent their frustrations.
The hosting companies can target the weaknesses of others to capture such customers. And, if it is against them, the proactive, positive approach with immediate issue resolution can provide good reputation and benefits. Most reviewers often change their negative reviews to positive, if they got satisfied. And, if the issue resolution is not possible, then an apology by putting their situation helps, as visitor understand the company's approach.