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Creating a Successful E-commerce

Successful E-commerce Business Website

In an e-commerce, business or commercial transaction is done through the use of an internet. A website is an important aspect, having the right features is another, more important one. This is because your website is the means by which you do your e-commerce business. An ordinary website and a feature-rich website is often the difference between succeeding and failing at e-commerce. Once you have your e-commerce site completed, you can focus on marketing your products and making sales – increasing your chances of a good profit margin.

Creating a Successful E-commerce Business Website

Moving on, here is a guide to help you when you begin creating your own E-commerce site.

  1. E-Commerce Software: Purchase software license to maintain inventory, accounts, customer database.
  2. Create a website: Get a good domain name and hosting resources. Display products, market, sell, deliver and provide customer support. Provide the relevant details about the quality, quantity, applicability of taxes to avoid any future dispute.
  3. Develop a privacy policy and terms of use agreement: Provide information to the website user about the information collected and its use, copyrights and account termination or suspension policy. Furthermore, provide information regarding payment methods, refunds, returns, and replacement. The customer accepts the policy before use, and hence both the buyer-seller bind by the legal agreement. Furthermore, it secures business from any possible action by a customer.
  4. Hire someone who will be dedicated solely to web management, if the nature and size of the business support it.
  5. Hire temporary employees to help set up the business and bring them back periodically to make changes to the site, expand online capabilities or launch new ventures.
  6. Outsource the development, design, and hosting of the website and rely on an outside organization to keep it up to date and to manage growth.
  7. Use an “e-commerce in a box” product to set up an e-commerce site. These products typically charge a monthly fee (around $25) and provide an online store with virtual shopping carts (locations where shoppers electronically place the items they want to buy). They also include online catalogs, customized product pages; tools that help merchants list their products and services on online auction and shopping sites, secure online payment options, discount coupons for customers, and technical support.

The web has immense power to transform a business. With that said, sometimes a product just doesn't seem to lend itself to online sales–at least at first glance. Businesses like amusement parks, bowling alleys, and utility companies either require the customer to be on-site or offer a product that is largely intangible. But even for those types of businesses, customers have come to expect an online presence. A company can sell tickets or offer discounts through its website, show images and videos of its facilities, set up online games that relate to an increasing demand for its offerings, or enable customers to make payments over the internet.

Legal Requirements – Creating a Successful E-commerce

An entrepreneur does the business as per the rules and regulations of the country. The business activities involve maintaining inventory, customer database, accounting, auditing, paying taxes, integrated marketing, taking orders, selling the product, delivery, support, receiving and making payments. When business is E-business, it is assumed doing exports. Hence Import-Export License becomes a must, and legal conditions and specific requirements are applicable as per land law. Anybody can open e-commerce portal, but rules apply to a company (Proprietor, Partnership, Private Limited or Limited) or Individual operating and running an e-business.