Newsletter marketing is a success when open email rates go up; readers like the format and ready to give feedback. Hence, give extra efforts and apply online available resource tools to make it impressive with high-quality content.
The audience must enjoy and become eager to receive the next update. Almost every business does email marketing and thinks of growing an email list, to build an engaged audience, to whom they can reliably communicate. The necessary thing which works in this is a relationship, caring, and trustworthiness. So, there arises a big question, that every of the website having a prominent link to ‘Subscribe To Newsletter' or using tempting means or tactics to growing an email list whether thinking of maintaining the healthy relationship with their audience.
If people don't find newsletter worthy, they get easily annoyed, and thus relationship erodes. Not every subscriber wants every type of newsletter from the company, so businesses need to take special care of the taste of the audience. Before sending newsletters, they must filter it to meet the audience expectations, needs and wants.
Change of Media
How many of us read promotional emails? Gmail relegates such emails to ‘Promotional Tab.' So, if people are not engaged, the soul of email marketing gets lost. It would not be wrong to say that social media platforms have almost replaced newsletters. Almost everybody is hanging out on one of these social platforms; hence companies are also focussing on placing their free content on these channels, instead of asking email addresses for sending newsletters. Therefore, newsletters have become more targeted with specific content.
The companies have chosen social media for sharing of free reports, video series, information, and news, which previously sent through newsletters. Another big question arises that businesses don't reliably communicate on social media platform, don't care for audiences.
Social Media Vs Newsletters
The choice of using social media for promotions as compare to newsletters would bring the complete marketing strategy to a question. If newsletters used, there is low open rates, most of such emails land to promotional tab, junk or spam folders. So, what businesses should do? Either they should stop sharing free content or place them on their websites, blogs or directories.
The businesses who care for their audiences by only sharing relevant, authentic and consistent content gains engagement. Every available online tool, newsletter or social media platform must be used sensibly by taking care of audience convenience.