Businesses are recognizing the power of social media, they are using it to reach their audience and turn them into their customers. Gradually social media is taking over search engines in terms of providing thematic traffic.

Businesses have started using tools to develop the strategies to find customers and increase sales on social media networks. For a hosting company, customers are available online on Internet. Sales are not only coming from their own website, but it is also coming more from their social media presence. There was time when to be on top of search engines was success key, but now the time has changed, people not only search for products and services but also check the reviews. Before purchasing they want the experience of others, how are the support, uptime, downtime, servers quality and customer handling? Positive social sentiments is now becoming more important, that is why most of the companies have drastically changed their SEO budget and now focusing more on social media.

Social media sites are best examples of 2-way communication, where companies can disseminate their products or service information and latest development and visitors can post comment or review on that content. More the people share the business content, the more traffic is driven towards their website. With the increase in online visibility, the businesses have better chances of increasing their sales and revenues. In this competitive world, every of the hosting company is trying to snatch the customers, for that they are increasing the transparency of their business, by sharing a large amount of content.

Hosting companies are using their knowledge and experience to effectively reach their audience and promote their products or services. More recruitment of social media executives and managers is done, who regularly post articles, blog posts, videos, and comments to increase the interactivity on social profiles of these companies. They put links on a number of websites, which are opting to follow them on social media sites.

Social media networking sites have come as cheap and effective media outlets for small businesses to reach their customer base. These websites also help in increasing the search engine visibility, as the tags work like keywords. They are more user-centric and the tools available to them are very simple, even the small children are using them.

With the business pomp and show, consumers are more attracted towards feedback about businesses which people have both good and bad experience. It is a human psychology that people share bad experience quickly than good ones using their social media accounts Facebook, Twitter, and Linkedin. Businesses have to be updated and pay attention to such posts, as that can reflect badly on their business, they need to do every of their effort to rectify the issue. Not only the companies have improved their customer service, but they are interacting and communicating to get the customer feedback and increase the chain of sharing. Companies have started getting new ideas, their former clients seem to be recovering and all this has brought the attraction of new customers also. Thus the era of social media is making the companies more visible, helping them to find their clients and increase their profitability.