With the E-commerce growing rapidly legacy scheduled backups are always inadequate. Incremental forever backup techniques are required, to handle backup of data collected on the daily basis.
Continuous data protection eliminates the problems associated with the backup window, which creates very frequent, block-level backups rather than nightly backups. Every few minutes newly created or modified storage blocks copied to the backup targets like storage arrays or remote machines. Thus, reducing the recovery point objective (RPO).
Losing a few minutes data is more affordable then losing a data of entire day.