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Social Media Channels

Social Media RelativismThe online marketing strategy puts the social media platforms on top priority. The marketers understand the importance of social media tools to gain leads, turn them into prospects and further into customers. They post enticing snippets with links to attract people. Hence carefully frame it, with a descriptive title, meta tags, and eye-catching image. The headlines catch the followers attention and increase the chances of getting click-through.
Share the social media snippets in groups, pages and on members timeline.

Ananova Preferred Social Media Platforms

  • Facebook: Create business pages and groups
  • LinkedIn: connect with coworkers and other professional members
  • YouTube: create value-based videos and grow subscribers
  • Google+: Connect google account to promote
  • Twitter: Microblogging website good for short business updates
  • Tumblr: Microblogging website focussed on photography
  • Instagram: share photos especially from mobile
  • Flickr: share business photographs

Use of Social Media Channels by Businesses

The social media is a norm for companies to stimulate online purchase intention, promote the brand, provide multiple customer contact points and improve customer satisfaction. Furthermore exposes the company to a higher level of transparency, sociability, and interactivity with customers. Among the various social media channels, the business selects and concentrate on the relevant ones. They focus on understanding attitude, motivations and consumer's responses and involvement to content. The companies involve social awareness in their snippets to enhance consumer trust and loyalty. The material developed by companies and user's generated leads to market advantage.

On social media members can have their interpretations, so business must focus on to create content which leaves no space for ambiguity and uncertainty.

Most of the content shared by businesses is positively biased, conclusive and influencing. It is a fact that consumers do not want to be receivers and only listen, they respond as active participants. And, it is the beauty of social media channels as bi-directional, interactive, democratic and non-hierarchial.

On the social media platform, there are no gatekeepers such as publishers like in traditional media, where the message is authoritative and unidirectional. Everybody is active and can produce, reproduce or enhance the content in real-time.
The communication on the social media platform occurs in networks thus companies not only share content, but they are involved in relationship building.