The building and designing process of WordPress theme is beneficial for coders. The same thing is not applicable to promoting theme. All designers can create special product could be useful for many website owners and still not get sales since customers would be interested to see a result of their work.

Dashboard Upsells

WordPress designer creates useful upsell page will appear on right side in CMS dashboard. Anyone can add information to set theme and lot more together with links towards upgrade button. Upsell page is not trespassing because of this turn-off quickly. One has to make useful upsell pages as possible. It provides useful information about theme helps to set up some parts of the theme. The designer need not promote paid version of a theme but can also give advertisements related to available products.

Press Releases

It doesn't mean that user must use PRWeb or services similar to it. Locate contact relevant blogs and sites which is not difficult at all. After theme creation and launching, a good press release should be written and send to big publication. Consider following points of contact:

  1. Don't use marketing slang. A simple email should be written explains product work. So, this is the reason it is covered by publication.
  2. It has to be sure that email should be personal. A generic template like “To Whom It May Concern”. The real name of a receiver will be used. A lot of people makes one error to use website name in the email subject. A user has to make everything personal as possible.
  3. In an event never do anything so that product is not covered.

Paid Reviews are used

There are many blogs offering paid review services. Money about to pay is not so much as coverage will be higher with available free promotional methods. Profits will be gained easily by paid reviews. A user must be very careful about coverage getting through paid review. It has to be sure that unbiased paid reviews should be there. List of different blogs is made to contact about coverage obtain for money user about to pay.

Using Newsletters

Before launching a new WordPress theme user has to make sure to build a mailing list. A user can announce easily launch of new features, actual features and things related to drafted email. For initial promotion campaign, a holding page can be created to act as an address. Whenever any products whether free or paid are launched clients receive an email to join the newsletter. To increase signup rates use an incentive.

Use Specific Frameworks

By using specific framework client can build new WordPress theme. Many official sites will have example stores or galleries. The new theme can be added easily, an example is Genesis. Different frameworks are to be observed can be used to create new themes.

Networking

An experienced marketer has to talk right people for promotion. People networks should be increased and let them know about their launching products regarding WordPress themes. Maintain contact with professionals to increase awareness. Marketers can offer easily free copies reviews to affect networking. Through networking, exposure about sales or free downloads can easily be observed during the launch of a product.