Advertising is on a new journey from old traditional media outlets to online media. Do you think businesses still take native advertising tools as displaying banners, print, television, radio? They have gone ahead by posting videos, sending emails, sponsored listing, text links on other websites, Flexi Ad, coupons, disseminating content on blogs, social media platforms, etc. In this connected world, businesses spend a big pie of their advertising budget on Internet mediums to gain targeted traffic on their website. They only focus on the right prospects through unique and valuable applications and deliver messages. The scope of online advertising is further extended to SEM (Search Engine Marketing), Mobiles, Social Ads (Twitter, Facebooks, Pinterest, Instagram & YouTube Ads), Google Search Advertising, Google AdMob Ads, Amazon eCommerce Platform, retargeting and remarketing, emails, and digital signage.

Most businesses use PPC (Pay per click) as a tried and tested way of increasing traffic to a website. Search engine marketing (SEM) shows ads to users based on keywords entered in the search bar on search engines like Google, Bing, and social networks, and it uses a PPC model through auction. PPC is the most popular online advertising option, as it can provide high traffic volume. The publishers get paid every time an advertisement link is clicked.

The PPC advertising model is a win-win situation for both publisher and advertiser. It's most cost-effective and good value for money, as the advertiser gets targeted traffic based on demographics like location, sex, age, language, and device within a time-sensitive period. The PPC campaigns allow having total budget control, targeting, and ad placements.