The content or SEO strategy involves creating & disseminating content. Many third-party backlinks are made in the process to endorse the site they are linking to, on which search engines keep an eagle's eye. The SEO or marketing team looks towards targeted content promotion and tries to get the content ahead of a large target audience. They run brand mention campaigns, do guest blogging, link building, and develop skyscraper content. The editorial, relation-based, acknowledgment, free-tool, badge, comment, or press release backlinks are valuable. They represent a ‘vote of confidence from another site, and search engines infer that content is worth linking to, therefore also worth surfacing on a SERP. The web admins ask the friend's website for backlinks, reach out to the industry publications and website, repurpose their content, appear as podcasts guests and write high-value comments on third-party websites. Most web admins find re-creating the content for broken links as an excellent tactic to link a niche that is no longer live.

The keyword gap analysis identifies the niche keywords that the site's competitors rank well for. The backlinks are essential for SEO organic search performance, as they align with Google's original PageRank algorithm.

Hence, the web admin must perform a link audit to check on ‘unnatural links,' as search engines treat them as unethical activity and wipe out SERP rankings. The SEO team must contain a strategy to figure out the website backlinks, identify the bad ones, and have a procedure to deal with them. Google provides the list of backlinks in the Google Webmaster Tools for a manual review.
The high-quality backlinks help in the SERPs ranking, but they can backfire if they are toxic backlinks. The other tool, SEMrush evaluates the site in 3 to 8 minutes and reports the hazardous links for the site's health.

Each link has its strength; Ahrefs Site Explorer tool provides all such metrics to web admins. The tools help the marketing or SEO professional link building, keyword research, competitor analysis, ranking tracking, and site audit. Before the site gets penalized, a web admin must figure out all such bad backlinks and get rid of them or remove them. The site auditing features are more comprehensive and easier to use.

Analyze the naturalness of the Linking Page through an In-Depth Backlink Analysis. SEO team must always look for editorial earned links from a high-authority relevant, reputable website with a similar niche and trusted by searchers all over the Internet. The links are placed within a piece of pertinent topic content with a specific sense. They must avoid links from the side with low authority or ‘spammy' sites. The aforementioned tools help identify the toxic backlink that breaks the search engine guidelines. The tools mentioned above help identify the toxic backlink that breaks the search engine guidelines. These tools are links, checkers & score 0 to 100, with 0 being good and 100 being harmful to these backlinks. The web admin gets alerts if the website gets backlinks from a compromised website, malware, ransomware, link farms, paid links. Furthermore, the web admins must avoid Sitewide Footer or Sidebar Links, Private Blog Networks (PBNs), Non-Relevant Reciprocal Link Exchanges, link wheels, black hat links, Sponsored Posts Without Full and Proper Disclosure, Profiles on Low-Quality Directories with no Editorial Control, Spammy Blog Comments, or other safety risks.

Contact site owner with a removal-request letter.
Create and submit a ‘disavow' file to Google to ignore those links. Many publishers identify low-quality “spammy” links and disavow them, believing that they can cause a site to lose rankings. Google never recommends this practice and says it is not necessary.