The Internet has diminished the demarcation line between a big and small startup. A small business can also look big if it does everything professionally. They can present their big picture on social media channels, with filled profiles, identifiable photos, and keywords. Choose the right social media platform to disseminate content appropriately to increase attention. There are many social media platforms available, but the leading ones are Facebook, Twitter, LinkedIn, & Tumblr. A small business can produce good quality valuable posting, which attracts & fascinates the available members. A small quantity of posting is better than posting a high amount of boring & bulky posts, and it is just a waste of resources and valuable time. They must choose the right platform where a business finds its ideal members most active, engage them with messages that catch their attention & interest.

The social media platforms provide various insights like Page summary of the Last seven days, organic or paid, page views, page likes, post reach, story insights, post engagement, and a response rate. It allows to target a specific audience, view interactions on the posts, find the post that is best engaging, and the demographics. Furthermore, SMB can schedule posts using automation tools and follow the tips and tricks to implement social media campaigns perfectly.

It's crucial to design valuable & engaging content to match the allowed format on the platform, thus taking full advantage. Twitter allows only 140 characters and utilizes hash-tags; Instagram and Pinterest use images; Facebook utilizes text, photos, and videos; and YouTube operates videos. Most SMBs focus on social platforms; their marketing investments give them worth ROI.