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Election Campaign Big Data – Disrupting Democracy

Create Election Campaign Using Big Data

Every vote counts, so the campaign motive is to connect and identify and motivate voters. Adopting sophisticated ‘big data' crunching techniques would help to increase voter turnout.

The political parties may analyze the new challenges and create potential policy solutions. They understand the power of the Internet to mobilize a large number of people to political action.

Collecting Data

The election candidate already has data about target voters like voter's home address, voting history, party affiliation, and other data points like age, sex and location.
The data comes from electoral roll, state municipalities, national census department, third-party data brokers and social media marketing.

Barack Obama Election Campaign

The US President Barack Obama the first major political candidate to use big data in 2008 elections. He used a Twitter account to communicate his message to his millions of followers. His campaign used the ‘Donate Now' button in emails to obtain contributions from millions of supporters. His supporters called undecided voters to convert them to his side.

Free & Fair Elections



i360 political campaigning software: It has been used successfully in Republican Party campaigns and boasts it holds data on 199 million US voters.

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