Slow website load time of mobile website create a problem for company's SEO, conversion rate, and customer satisfaction.
Page Speed A critically important component for SEO
Page speed has a massive impact on the user experience. According to Kissmetrics reports it takes time more than 2-3 seconds to load mobile pages causing a high rate of failure as visitors will lose patience due to waiting.
Google abandoned the mobile sites which take more than 3 seconds to load on the screen. Google reported that marketers will have to optimize their sites allowing website loading in one second or less. To correct website which loads slowly is not always simple. There is a number of causes behind mobile issues ranges from the incorrect site hosting to large image files. It is important for marketers to understand possibilities regarding load time.
Factors Responsible
Bad Image File Optimization – Slow Website Load Time
One has to focus on important things related to images that images are full size or they can be resized for quick loading or not. If the quality or size of an image will not define properly then the website will be halted by many files and slows load times on both desktops and mobile devices.
Failing to Compress Web Pages – Slow Website Load Time
Many web developers know many tricks to speed load times. One of the famous is known as GZIP compression. It is consist of adding following code to WebPages:
It will not always be an option, nor it acts as a silver bullet. Although, it is simple, fast and supported virtually by website hosting.
Caching saves dynamically generated HTML files and serves when requested, thus decreased the server load of running PHP scripts every time.
Minification strips out unnecessary characters from CSS and JavaScript files like whitespace, comments, and trailing semicolons, to make the files smaller.
Poor website hosting – Slow Website Load Time
Cut-rate web hosting will be responsible for the company's load times. Although shared web hosting options can be feasible for small brands, it is not always correct options for high traffic websites. A website can need a dedicated host or custom configuration to resist the website traffic receiving consistently.
Heavy Flash use – Slow Website Load Time
Website's load times can be damaged by flash. It is a very useful tool for adding animations and other types of interactive marketing. Every marketer balance competing for priorities with consumer's demand for load times faster. In another situation, less flash will be the best choice for web design.
External Media – Slow Website Load Time
If any website pages contain a large amount of external media like Flicker feeds, YouTube videos or any social media widgets then load times slow down by the above resources. If anyone is in control of a dedicated mobile website, he will need to remove the excess use of external media assets.
Poor Mobile Site Design – Slow Website Load Time
Mobile websites are not mobile-optimized sometimes. For large and complex websites content was built for desktop exclusively for desktop viewing is compressed and loaded into a mobile package. Users get irritated to navigate website with buttons too small to click and difficult to read content. The brand behind pages will not attract users. The poorly designed mobile site will give a negative effect on website load times.
Excessive Resource Files – Slow Website Load Time
Web pages consist of HTML mainly. It depends on website design web pages contain CSS also used to control layout and Javascript effecting interactivity. Each contained in a resource file that is downloaded before page appears to the viewer. To download these files need a mobile device of visitor's site to connect directly with the server. Many WebPages are there containing more than 10 resource files per page cause load times very fast.
Content delivery network (CDN) hosts multiple copies of files (HTML, CSS, JavaScript, images, fonts) on different servers of the world. Further, delivered to the user from the server, close to them, which results in faster page download.
Go easy on the plug-ins: Poorly programmed WordPress Plugins results in poor performance. They load several CSS, Javascript, JQuery, and images file.
The improved page speed leads to high user-experience and conversions and also boost rankings and customer retention.
