How to Choose a Marketing Person

Select Marketing Person

Internet marketing personEvery business needs some kind of marketing. That means hiring a marketing expert (unless you want to take a crash course in marketing, which I really don't recommend). Having the right marketing expert on your team can be a real godsend. But, you do need to be careful.

As much as the term ‘marketing' sounds glamorous and innocent enough, marketers (Marketing person) are a dirty bunch. They are some of the most despicable folks that you'll ever meet. Okay, maybe they aren't that bad, but some marketers are downright awful, and I'm not just talking about experience.

Select Marketing Person: Running Into the Black

Nobody ever got ahead by being too nice, but some marketers can really run your business into the ground quickly. How? Through shady tactics known as ‘black hat marketing.' Sounds scary, right? It can be. Black hat marketing involves all kinds of tricks and scams with the end goal of getting you more clients and more money. Does it work? Sometimes, but (more often than not) many of these marketers get caught.

Thankfully, black hat marketing isn't the only way to go. There's always grey hat marketing. Grey hat marketers straddle that fine line between black and white. These people may use some shady tactics, but they are also making sure that you don't get banned by Google or go over the edge too far. Grey marketers are really what you want to find, though truly innovative marketers (Marketing person) of this sort are few and far between.

Select Marketing Person: How to Choose the Right Marketing Expert

As silly as it sounds, the only really good way to hire a marketer to represent your company is to figure out what that person's character is really like. You can do this through a long interview that's full of interesting questions. You can also ask for references. But, really, choosing a marketer that will help you gain more clients while also keeping company morals in check is tough to do.

If you aren't sure how to find a marketer (Marketing person) that will make it all work, consider taking a look at the other sites hosted by the company that you've chosen. Do you see a site that you admire?

Wonder how a company got started? Ask about that company's marketing team, hire the person that did it all, and learn as much as you can about marketing on your own. This way, you'll know who to hire when you set out to find the right marketing person for your company.

As always, we are here to help you with every aspect of your website from finding the right hosting company to making sure that you find the best marketing team for your brand. Leave us a comment below if you need some additional help!

Dedicated Hosting and SEO: The Truth

Dedicated Hosting and SEO

Dedicated Hosting and SEOThe SEO world can be a really murky one full of black water and treacherous holes (that's where the SEO bandits hide!). But, SEO is still a reality, and that means that you have to face the music at one point or another, no matter how noble you want your site to be or how much you hate the idea of keywords.

Since you're spending so much time learning about SEO (right?), you've probably come across the idea that you can't have good SEO unless you have a dedicated server. Well, I'm here to rid you of that mindset. The truth is that you don't need a dedicated server in order to have great SEO – and your site won't suffer if you don't go dedicated. Here's why.

What Google Says

Google has outright stated that a dedicated host will not boost your SEO. So, where did all of these rumours come from? Back in 2003, a Google developer told that masses that any ISP doing virtually hosting the right way won't be penalized. For some reason, this turned into “you have to have a dedicated host.” Sorry to burst your bubble, folks, but this just isn't true.

So, um, what's the right way to do it? The trick is to make sure that your site is hosted properly, and that your SEO is in line with what Google wants. That means not setting up a ton of little websites and trying to conquer the traffic market. Google will catch onto you eventually, and that will ruin your SEO (or just your site ranking in general). So, yeah, don't do that.

Why You Need A Dedicated Host (Maybe)

That said, you may need a dedicated host if you have a shopping site, or if the needs of that dedicated hosting package just suit your business better. Those are all great reasons to spend more money on the dedicated route. But, better SEO is not one of those reasons.

I've said it before and I'll say it again: good SEO comes from good and solid content. Create content that's worth reading about (like this article), answer questions, and just be yourself. Once you create great content, you'll get readers, you'll build a social presence, and people will like you. Google likes it when people like you, and that will drive people to your site while enjoying high site placement. Not a dedicated host or some shady tactics.

Dedicated Hosting and SEO: What Host to Try

Now that you know that there's no magic in dedicated hosting for SEO purposes, what hosting company should you check out? Take a look at the reviews we've posted on this site. We spend our hours creating reviews of hosting companies, so that you can spend your time building that great product – you know, the one that people will want to know more about. Not because you have a dedicated host and great SEO, but because your product just rocks.

Questions about dedicated hosting? Just ask!

Is GMail Secure?

GMail Secure

GMail SecureGMail is, by far, the most popular email service on the planet. Way back when, you had to obtain an invite to use GMail, but now that the service is available to everyone, it's become the ultimate way to do email. Just how secure is GMail, though?

GMail Secure: A False Sense of Cloud Security

Email is so intimate and personal, isn't it? It's where you write those mean letters that you never send. It's also where you send those letters that you really mean. GMail is the place that connects you to loved ones through words, and it's also the place (for some) that connects you to work.

There's a certain threat lurking behind this cloud company, though. GMail isn't as secure as you may think that it is. Google has told the world outright that ‘a person has no legitimate expectation of privacy he voluntarily turns over to third parties.' This statement caused quite a stir (and for good reason). Google is telling you that, no, GMail is not private. And, yes, your emails can be read.

GMail Secure: What GMail Means to Say

It seems like the Google PR team didn't do a great job of explaining what was meant by that above statement. You see, Google was trying to tell the public that any email sent through the system does pass through various stages – but this is all a part of sorting and sending email, and it's something that every email company does.

Can anyone at Google read your emails? Not so much, but your emails do pass through Google's system, and that means that they could be intercepted by someone at some time. Why does Google sort emails? Through sorting and scanning messages, Google can separate spam emails from good emails. You wouldn't want Google not to separate these emails, right?

GMail Secure: Is Any Email Secure?

Not really. You see, all email services scan emails for spam. Some believe that Outlook is more secure, but Microsoft will still scan and sort your messages. The only true way to make sure that what your sending is secure is to send messages that are completely encrypted – and this can be difficult to do. There are also some email services that offer encrypted messages, but those aren't nearly as user-friendly as GMail.

So, if you want to keep using GMail, do know that your data can be read, is going to be sorted, and may be intercepted. Google may also collect certain bits of data about you through your email. All of these things are just part of using a third party service, so go the encrypted route if you want to find an email option that is entirely secure. But, you really don't need to feel that paranoid about the email situation.

Just make sure that what you're sending isn't so sensitive that you can't wait to tell someone what you want to say – and, hey, you may just learn some people skills along the way.

Latest News And Engine Review Google App

appengine-logo Google App EngineGoogle has revolutionized digital technology with Google App Engine, which is part of the Google Cloud platform. App Engine allows developers to create scalable and robust web applications, game applications, and mobile applications with little to no cost.

Benefits of Using Google App Engine

  • Google App Engine is a ‘Platform as a Service (PaaS).’ This means that developers have access to Google Infrastructures, which includes networks, servers, storage, and other services available to host applications.
  • After the deployment of an application, server side management is done by Google, so developers do not need to worry about that aspect of development.
  • Provides extreme scalability, as unlimited number of users can access it. Google automatically creates new options, shares databases and expands the bandwidth when needed.
  • Google Apps are sandboxed, which means greater performance, reliability and tight security. Sandbox isolates apps from the underlying operating system and, thus, protects them. It allows the distribution of web requests to other servers and provides the ability to start and stop those servers.
  • Google supports JAVA (version 7 or higher), PYTHON (version 2.7 or higher), Go (experimental with limited functionality) and PHP (preview – above version 5.4) and provides their own SDK, which is supported on Linux, Mac and Windows as .zip files. The developer’s guide can be located at: https://developers.google.com/appengine/docs/
  • All four languages have local development environments to simulate App engine authentication and email APIs for Google accounts. With them, cron jobs can be scheduled to run at specified times.
  • JAVA environment is based on web technology standards, which include Servelets, WARs, JDO, JPA, jave.net, JavaMail and JCache. It is supported by plugins Eclipse IDE and Apache Maven, which make project creation, testing and deployment very easy. The environment supports other languages like JRuby, JavaScript (Rhino) and Scala, which use JVM based interpreters.
  • Python SDK is developed in Python itself, thus includes the complete Python standard library. It supports popular web applications frameworks including Django. It includes rich data modeling API for data store and works with any applications that support CGI or WSGI.
  • For CPU intensive tasks like image manipulation, the Go environment can be used.
  • Can utilize PHP environment for integrated features of Google like TaskQueue, User Service and PageSpeed. Google Cloud SQL runs like local MySQL instance while Google Cloud Storage works like local file reads/writes. To run your PHP on Google’s cloud register for Limited Preview at: https://gaeforphp.appspot.com/register

Account Limits of Using Google App Engine

Google App Engine: Each developer account includes

  • 10 applications
  • 1 GB storage per application
  • 5 million page views per month per application

Google App Engine: Google App interaction with other elements of the Google Cloud Platform

Google Compute Engine: App engine controls the Google Compute Engine cores, as developers can specify 1, 2, 4, or 8 virtual core instances. Each core is provided with 3.75 GB memory. Compute Engine also provides a web-facing front end. Compute Engine can spin Virtual Machines (VMs) programmatically, thus providing faster computations and efficient scaling. The same infrastructure is used by Google Search, Gmail and Ads for large scale computing needs.

Google Cloud Storage: Resources are required to host applications. Google App Engine is provided with APIs to manage assets – storing, displaying, retrieving and deleting them and also reading/writing data on flat data-sheets. Google Cloud Storage is ideal for storing the assets and data. It gives fast data access around the globe (Global Regional Hosting), with reliability and guaranteed uptime of 99.95%; it also provides backup and restore options and unlimited storage.

Google Big Query: App Engine can access the Big Query NOSQL engine using language specific APIs (JAVA, .NET, PYTHON, Go, Ruby, PHP, JavaScript and others) or with UI or REST interface. It uses the Google Big Query analysis power to analyze massive amount of data (data storage scales to more than 100TB).

Google Cloud Database Solutions: App Engine has full connectivity with both database functionality solutions. With App Engine, query can work on either of the database solutions and can work on resulting datasheets.

Google App Engine: The database solutions provided are:

  1. Cloud SQL – for relational databases primarily MySQL. Hosting choice is provided as EU or US with 100GB storage and 16GB RAM.
  2. Cloud DataStore – for non-relational databases using NOSQL. There is no charge up to 50K per read/write, 200 indexes, 1GB/month data storage.

Browser Compatibility: Make Sure Yours Works!

Browser Compatibility

Browser CompatibilityAfter you've built your website, found a domain name, and chosen a hosting company, you'll need to make sure that everyone can see your site – and I mean, everyone. Some sites simply don't work on certain browsers, but that's not a mistake that you can make these days.

Here's how to make sure your site shows up no matter what browser viewers are using.

Use the Same Markup

This is the simplest way to make sure that your site looks good on all browsers: use a markup that's universal. Back in the day, this was HTML 4.0.1, but the new markup to use is HTML5. So, just make sure that you use HTML5 when building your site, and your site should appear across all browser options.

Testing It Out

For some reasons, many website developers never test out a new browser compatibility option. Some assume that it's just all going to work out, but this is very rarely the case. The reality is that you have to test out your site numerous times in numerous ways to make sure that it all goes together.

I'm point out, too, that Chrome isn't the only browser out there. Make sure to test for various browsers including Explorer, Firefox, and whatever else you find. Sometimes, a new site visitor will have a hard time accessing your site because its not compatible with the browser that they are using. But, not everyone thinks about using a different browser. Unless your audience is tech-savvy, they may simply turn away and find a different site. You don't want that to happen!

Hiring a Developer

It's almost always a risk to outsource your site development. But, if you have to, consider hiring outside help. Sometimes, you just can't make everything happen the way that you want it to, and that means that you need to admit that you require some assistance. If you aren't sure how to make your site compatible with most browsers, ask for help or hire someone that knows.

Believe me, one of the worst decisions you can make is to assume that your site will work across the board. This is rarely true, and it will hurt your business in the long run! Instead of assuming, be certain that your site simply works no matter what browser someone is using.

Browser Compatibility: Hosting Matters Too

If you're sure that your site is compatible with all browsers but it's still not working, check with your host. Sometimes, a server overload can lead to your site being down. If you are getting a lot of customer complaints about a site not loading, this is why.

Need more information or help when it comes to browser compatibility? We're here to help you figure it out!